The week of 4 – 10 Decmber 1998 showed an 80% increase in online holiday shopping in the US compared to the previous week, according to new research by Media Metrix – powered by RelevantKnowledge.Surprisingly, the majority of onlineshoppers during this seven day period were women (55%), marking a 90% increase in female unique visitors… Continue reading Big Jump in US Online Shoppers For 2nd Week of Xmas Season
Around 60% of television viewers cannot recall having seen anything they find personally offensive on television over the last 27 years. So say the findings of an ITC report released last week, Television Across The Years: The British Public’s View 1970-1997, which charts the changes in television viewing and attitudes over the period.Since the ’70’s,… Continue reading Viewing Habits Fail To Keep Pace With Technological Improvements, Says ITC
www.1ski.comWWW.1Ski.com is definitely the new guide to skiing on the web. It’s an encyclopaedia of up to date information on everything from flights to weather conditions through to the latest bargains, and covers pretty much all the resorts in Europe and North America, from Caingorm to Sugarloaf.There’s all the stuff you’d expect to find in… Continue reading Website Of The Week – 1Ski.com
Deputy features of The Big Issue, Simon Rogers, is to leave the title to edit The Guardian’s new-look website News Unlimited, which launches in the New Year. The new site will form part of the Guardian Unlimited Network. Simon Geller, Maxim’s managing editor, has been poached from the title to edit Men’s Health. Geller will… Continue reading Newsline Brief
SoapsBaby alarms: they’re such an ingenious plot device nowadays for soaps. In Emmerdale one was used as clever way of concocting an alibi for a stable robbery, so the writers of Eastenders decided that the device would be the best way of delivering a bombshell for Tiffany Mitchell. The most watched episode of the soap… Continue reading TV Viewing Summary W/E 06/12/98
IPC magazines announced this week that it is launching a £9 million marketing initiative aimed at boosting the profiles of magazines in its women’s weeklies sector. IPC titles in this sector include Now, Women’s Own and Women’s Realm.The women’s weekly magazine sector is the largest single sector in the magazine industry in terms of sales… Continue reading Mediawatch Targets Women’s Weeklies
Emap Radio has today introduced a radical restructuring of its station Kiss FM. Mark Storey has come in as managing director of the station. Storey replaces Dee Ford, who took up the position temporarily after the original MD, Mark Soutar, moved to a more creative post in the company (see Newsline).Andy Roberts, of Rock FM,… Continue reading Emap’s Kiss FM Sees Dramatic Restructuring
The Independent Television Commission (ITC) has imposed a £2 million penalty on Carlton after an inquiry found a documentary focusing on drug-trafficking called ‘The Connection’ to be fake (see Newsline).Carlton has been fined for ‘grave breaches of the programme code’ for the documentary, which was broadcast in October 1996. It has also been directed by… Continue reading ITC Fines Carlton £2 million For Fake Drugs Documentary
Independent Newspapers, the Ireland-based group which owns The Irish Independent and The Independent, announced today that it is to implement some restructuring to strengthen its business and improve its profitability.The restructuring plan is reportedly costing the group Ir £38.5 million (£34 million), and mainly includes its overseas interests in South Africa, New Zealand and Australia.The… Continue reading Independent Newspapers Announces Restructuring Plan
Adshel, the outdoor advertiser which is part of the More Group, has been appointed by Glasgow 1999 to display their outdoor advertising campaign. The major six-figure sponsorship initiative celebrates Glasgow’s forthcoming year as UK City of Architecture and Design.The promotion will include a 30-second television commercial and a range of advertising posters on bus shelters… Continue reading Adshel Wins Contract To Promote Glasgow 1999
