According to the Newspaper Society, the regional press have joined forces in an effort to claim a bigger share of the national advertising market. The £3 million a year marketing campaign has been proposed for launch in 1999, with a high profile campaign.Recently, the Newspaper Society stressed the importance of using the regional press in… Continue reading Regional Press Unite To Gain In National Advertising Market
Mary Frances has today been made the new editor of IPC title Woman’s Realm. The appointment follows the magazine redesign that took place earlier this year, which saw the title focusing more on the 40-plus age group.Ms Frances has previously worked on Woman’s Own as deputy editor and on Woman, where she was features editor.IPC:… Continue reading IPC Announces New Editor For Woman’s Realm
Monday ITV’s digital television channel ITV2 goes on air today on ONdigital’s service. The channel will also be carried by Cable & Wireless’s digital service due for launch in spring next year (see Newsline).Wednesday Channel 4 announces its newly revamped news as part of its new winter look (see Newsline). Details will be available on… Continue reading The Week Ahead
Although the internet is possibly the most hyped and fastest growing media of the moment, it still has to turn to the media of old to make itself known. Figures released by CIAMedialab last week reveal that the national dailies are the most popular advertising medium for Internet Service Providers (ISPs).Business magazines accounted for 26%… Continue reading Old Media Promotes New Media
Reed Elsevier, the publishing group, released an update on its recent trading yesterday, and a profits warning.Reed described trading conditions as having become ‘more difficult’ since the group’s interim results were released in August. The group is predicting lower trading results.Pre-tax profits for the year were expected to be £770 million, some 6% below last… Continue reading Reed Predicts Downturn In Profits
The dramatic episodes which brought about the death of Des Barnes have helped Coronation Street raise its viewing figures. When push came to shove – Des being the one who was shoved – over 18 and a half million people tuned in to both Monday’s and Wednesday’s episodes. The whole storyline enabled ITV’s number one… Continue reading TV Viewing Summary W/E 22/11/98
GWR’s Classic FM announced some findings of a survey called Classic Connections today, showing that over half of its audience have access to a PC. Half of these access their computers from home and two thirds of them spend an average of 7.6 hours on their computers each week.The station’s director Giles Howard said: “Classic… Continue reading Good News For GWR
Border TV has released its interim results, showing a growth in its TV sales and radio. The group made a total turnover of £9.46 million, a rise of 22% from last year.Earnings per share adjusted for operational set up costs are at 8.8p for 1998 and regional advertising sales grew by 18% but the group… Continue reading Border TV Reports Turnover Of £9.46 Million
The Billett Consultancy, has released its 1999 forecasts for TV trading in its report ‘An Advertiser’s Guide To The Broadcast Negotiation Battlefield’, using its Time Tracker monitor. It predicts the following: That the growth rate of TV ad revenue will slow to 5%; That the BBC’s 40% audience share is destined to be breached after… Continue reading Billett Consultancy Releases TV Trading Forecasts For 1999
Last night saw the annual charity auction ran by Mediapolis at WCRS, Golden Square, London. This year’s charity, for the second year running, was the Pepper Foundation, which provides hospice care for children in their homes.This year the evening raised an impressive £46,600. The event auctions off various items donated by clients and friends of… Continue reading Mediapolis Raises £46,600 for Charity
