The Newspaper Society has launched a series of case studies to demonstrate the effectiveness of using the regional press in national advertising and marketing campaigns.The first four reports cover Telewest Communications, Barclays, Ikea and Woburn Safari Park and how regional press helped improves the groups’ profiles, status and business.Chris Fry, head of marketing communications at… Continue reading Newspaper Society Claims More National Advertisers Should Go Local
It is not a particularly good time for the nationals in terms of readership or sales as both are falling for most titles, either year on year or month on month. Readership figures, released by the NRS this week, report a continued drop for the majority of national newspapers in the last six months.Earlier in… Continue reading National Newspaper NRS – October 1998
Magazine publisher, Cabal Communications, has revealed the details of its weekly magazine which turns out to be based on real and fiction crime-based stories. Crime Weekly is aimed at 25-44 year old women who currently buy magazines in the women’s weekly market.Earlier in the year, Cabal’s managing director, Andy Sutcliffe, told Newsline that a specialist… Continue reading Cabal Targets Women With Crime Weekly
Sales house, Granada Mediasales, is launching a website that will be a reference guide to all its commercial operations.The site, at www.sales.granadamedia.com, will hold details of all the company’s sponsorships, product placements and new media opportunities. There will also be regional demographic data available for marketers and planners.Head of marketing at Granada Media, Sue Strange,… Continue reading Granada Sales House Creates Website
Carlton Online has launched its third website of late in the form of SimplyFood.co.uk, which is an online source of recipes, restaurants and nutritional expertise.Charlotte Tookey, the website’s producer, commented: “We maintain a strong sense of what is practical in most people’s daily ives. The site is useful and the depth of information is unparalleled.… Continue reading Carlton’s Culinary Delights
Talk Radio’s former managing director, Paul Robinson, who was fired from the position following the takeover of Talk by Kelvin MacKenzie’s TalkCo, has been named vice-president and managing director of Disney UK. The management consultancy group Anderson Consulting is to sponsor ITV’s South Bank Show, marking the first time a management consultancy had sponsored a… Continue reading Newsline Brief
News Communications & Media, formerly Southern Newspapers (see Southern Gets New Name For New Era), is to axe up to 160 jobs as part of a major review of the business.The publisher of the Southern Daily Echo said it was moving production out of its plant in Dursley, Gloucestershire within the next year. It said… Continue reading NewsCom To Cut Jobs In Business Review
It is not a particularly good time for the nationals in terms of readership or sales as both are falling for most titles, either year on year or month on month. Readership figures, released by the NRS this week, report a continued drop for the majority of national newspapers in the last six months.The Guardian,… Continue reading National Newspaper NRS – October 1998
Express Newspapers, publisher of The Express, the Express On Sunday and the Daily Star, has split with its ad agency Leo Burnett after a working relationship of 16 years.The split comes after the relaunch of The Express, which was in need of a boost after its flagging circulation was overtaken by the success of The… Continue reading Express Splits With Leo Burnett
