According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
New consumer mag publisher, Cabal Communications, has bought Maximum Mountain Bike from Zone, publishers of the official magazines for Chelsea and Manchester United. Zone has parted company with the five month old title (see Zone Launches Maximum Mountain Bike) to concentrate on branded football, media and entertainment titles.Zone’s managing director, James Freedman, says: “We are… Continue reading Cabal Communications Buys Maximum Mountain Bike
The Sunday Business has appointed Lansdown Conquest to handle its advertising account, both creative and strategic work. Lansdown pitched against BMP DDB and Leagas Delaney to win the account which was previously held by DMB&B. The new campaign will focus on broadcast media, particularly television. The Sunday Business‘ first ABC audit figure, for November, showed… Continue reading Newsline Brief
BSkyB has today announced the appointment of branding consultancy Wolff Olins. The group will work with BSkyB in an effort to redesign the broadcaster’s brand identity.Chief executive of Sky, Mark Booth, was enthusiastic about the development: “Wolff Olins are recognised as the leading branding agency and it is therefore a major coup for us to… Continue reading Sky Hires Agency To Redefine Brand
ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.ITV Movie Premieres will continue to… Continue reading ITV Renews Three Major Sponsorships For 1999
The Mirror Group has appointed Linda Grant as its advertisement manager, national sales, for its Scottish newspapers, the Daily Record and the Sunday Mail. Grant has moved from the post of business development manager at Newsquest.Her primary responsibility is to develop revenues into these papers from national advertisers that are focusing on Scotland as a… Continue reading Mirror Group Appoints Scotland Ad Manager
VNU’s new computing title, Computeractive, is seeking to attract new readers with a £150,000 promotion for the 14 January edition. The fortnightly magazine will offer a free 104-page Classic Workshops book with its fourteenth issue which will be presented in a large folder. VNU says that the Workshops section of the title, a step by… Continue reading Computeractive Offers £150,000 Promo
Commissioner Mario Monti has called on EU finance ministers to establish a task force to eliminate the last obstacles to free trade in financial services in the EU. Citing the recent difficulties experienced in agreeing rules on the distance selling of financial services, the Commissioner spoke of his concerns over continuing regulatory and fiscal restrictions… Continue reading EU: Task Force on financial services
John Mogg, Director-General of DGXV of the EC, has met with David Aaron, US under-secretary for international trade at the Department of Commerce to discuss the EU directive on the protection of personal data. The US has now accepted that an independent body should regulate disputes, but differences still remain. The EU directive empowers EU… Continue reading EU: Progress on personal data
