The Glasgow based Trainer Outdoor Advertising is forming a joint venture with JCDecaux, the French outdoor ad group. The new company, Trainer Decaux Scotland, will tender for local street furniture and six-sheet contracts in Scotland.Trainer’s managing director Chris Trainer explained the venture: “JCDecaux can meet Scotland’s need for street furniture designs of the highest quality.… Continue reading Outdoor Advertisers Launch Joint Scottish Venture
The development of digital television services, including the 50% ownership in ONdigital, has cost Carlton Communications £27.9 million, the company revealed this morning.ONdigital, which is co-owned by Granada, is the world’s first full scale digital terrestrial television (DTT) service, and was launched on 15 November (see ONdigital Takes To The Air). Carlton’s chairman, Michael Green,… Continue reading ONdigital Launch Costs Carlton
A report by the ITC this week reveals that cable TV take up is higher than it has ever been.The number of homes currently connected to cable rose by more than 106,000 people this year to 2.67 million out of a quarter of a million new homes passed and marketed. In the past 12 months… Continue reading Cable TV Up Take Higher Than Ever
Guardian Newspapers is to promote its commercial director Carolyn McCall to the position of deputy managing director.McCall reached the position of commercial director at the group last year (see Newsline). As deputy managing editor, McCall will work alongside managing director Caroline Marland, who commented: “Guardian Newspapers is undergoing a period of rapid expansion and development… Continue reading Appointments Brief
The Institute of Practitioners in Advertising (IPA) has today called for a single economic regulator for television, responsible both for commercial services and the BBC, and an update of the current ownership and licensing regimes for radio.This development is the IPA’s response to the Government’s Green Paper on Regulating Communications (see Newsline). The IPA is… Continue reading IPA Demands a Single Regulatory Body For TV
GWR Group chief executive, Ralph Bernard, has called on the Government to change radio industry regulations in order provide a subsidy for the launch of digital radio. Without changes to the current regulation, he says, the long term health of the industry cannot be safeguarded.In response to Regulating Communications, the joint Green Paper from the… Continue reading GWR Calls For Digital Radio Subsidy
The Radio Advertising Bureau has published a guide to targeting housewives for radio advertisers. Called ‘Using Radio To Reach Housewives’, it suggests some practical measures for advertisers targeting this group.The RAB defines the key targets in this group as female housewives aged 25-54, showing they have a habitual shopping routine concentrated at the end of… Continue reading RAB Focuses On Housewives
Scottish Radio Holdings has released its preliminary financial results for the year ending 30 September 1998, revealing a 17% increase in turnover, taking it up to £43.8 million for the year.Pre-tax profit rose 30% to £12.5 million, and earnings per share are at 29p, a rise of 26%.The group intends to apply for local digital… Continue reading Scottish Radio Group Announces 17% Increase In Turnover
New research by US company, Nielsen Media Research, has shown that in America, households that gain Internet access do not watch less TV than they did before going online.The study measures the relationship over time between gaining access to the Internet and TV usage. Using Nielsen’s National People Meter Sample, TV usage was measured both… Continue reading US Research Shows The Net Doesn’t Steal TV Viewers
Monday Scottish Radio Holdings releases its preliminary financial results for the year ending 30 September 1998.Tuesday Carlton Communications releases its annual results, likely to include an update on the group’s recently launched ONdigital DTT service.Wednesday NRS data for September is released. A look at the readerships of the national newspapers will be available on Newsline.Thursday… Continue reading The Week Ahead
