The UK DMA has launched a set of best practice guidelines for data processing in direct marketing. The purpose of the guidelines is to interpret existing legislation and codes of practice, and ensure that standards remain high throughout the UK. The main points addressed by the guidelines include: the responsibilities of the data supplier and… Continue reading UK: DMA launches best practice guidelines
Chancellor Schroder has moved quickly to deny that the German government is considering dropping its legal action against the tobacco advertising directive. In contrast to comments made by the German Minister for Health, publicised by the European Commission, the German Chancellor said publicly: “I have no intention of dropping the complaint”. Any decision on the… Continue reading DE: Chancellor Schroder confirms Court action
The Food Advertising Unit of the UK Advertising Association has published a booklet offering advice about how to guide children through modern day commercial pressures and alerting parents to the rules relating to advertising and children. It also offers advice on how to deal with shopping tantrums, and gives a list of ‘do’s’ and ‘don’ts’.… Continue reading UK: ParentPower2 launched
The EP has adopted a report by German Social Democrat Gerhardt Schmid (EPP, DE), which amends the Community’s multi-annual action plan aimed at promoting safer use of the internet. MEPs have called for the introduction of codes of conduct and for a system of “site-quality labels” to be encouraged to help users identify suppliers that… Continue reading EU: EP action on a safer internet
The EP’s Economic and Monetary Affairs Committee has unanimously adopted the Larive report on the follow-up to the Commission’s Green Paper on Commercial Communications at its meeting in Brussels last week. Only two amendments to the draft report) were adopted, with Mrs Larive proposing a strengthening of the role of the Commercial Communications Expert Group,… Continue reading EU: EP Committee adopts Larive Report
VNU’s new computing title, Computeractive, is seeking to attract new readers with a £150,000 promotion for the 14 January edition. The fortnightly magazine will offer a free 104-page Classic Workshops book with its fourteenth issue which will be presented in a large folder. VNU says that the Workshops section of the title, a step by… Continue reading Computeractive Offers £150,000 Promo
The EP is this week expected to adopt a report on consumer guarantees. The report, by Annemarie Kuhn (D, PES), aims to ensure that wherever consumers shop in the EU they will enjoy the same minimum level of guarantees and will be able to seek redress in their home country. In particular, the report calls… Continue reading EU: Minimum Guarantees for Shoppers
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.In terms of percentage loss, the Guardian fared worse during… Continue reading National Newspaper NRS – November 1998
Legislation to prohibit Canadian advertising in certain foreign-controlled magazines has been delayed, and will not be passed until February 1999 at the earliest, if at all. Under the legislation, designed to protect advertising revenues for Canadian magazines, the government would levy fines against publishers that sell advertising in separate editions of foreign publications aimed at… Continue reading CAN: Magazine advertising law delayed
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.The Sunday tabloids seem to be quite heavily hit with… Continue reading National Newspaper NRS – November 1998
