The UK’s Committee of Advertising Practice (CAP) is consulting agencies, consumer organisations and the Government on proposals to develop a self-regulatory scheme for UK ads on the internet. The “Trustmark” scheme would use icons on ads to show that advertisers and publishers have agreed to comply with the British Codes of Advertising and Sales Promotion.
The European Parliament has welcomed a Commission Green Paper on the implications of the convergence of the telecommunications, media and IT sectors in a resolution which calls for consumer rights to be safeguarded and an examination of the consequences of convergence on employment. During its October II meeting in Strasbourg, MEPs asked the Commission for… Continue reading EU: EP Calls for Media Ownership rules
Hell comes in many guises according to ITV. Following on the heels of In Laws From Hell, Weddings From Hell and Neighbours From Hell, ITV’s latest look into the old adage ‘if it can go wrong, it will go wrong’, Holidays From Hell pulled in an impressive 12.18 million viewers.Featuring stories of mass food poisoning,… Continue reading TV Viewing Summary W/E 08/11/98
The Independent Television Commission has this afternoon decided to allow ITV to go ahead with its evening schedule shake-up. The biggest repercussion of these changes is that the Network’s flagship news programme, News At Ten, will be axed and replaced with two shorter bulletins, one at 6:30pm and one at 11:00pm.The Commission met this afternoon… Continue reading ITC Agrees To News At Ten Move
The Independent has dropped its ad agency, Lowe Howard Spink, just six months after its appointment. The paper has appointed Euro RSCG Wnek Gosper as Lowes’ replacement. Lowes recently produced The Independent‘s cinema campaign (see The Independent Launches Brand Campaign). Bauer Publishing, which produces Bella and TV Quick, has agreed to have its titles audited… Continue reading Newsline Brief
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.In terms of share amongst the ITV franchises, Central and LWT both enjoyed a boost to their… Continue reading TV Revenue – October 1998
Regional radio groups, Chrysalis Radio and Border Radio Holdings, have today announced the creation of a new strategic alliance which will offer a national sales operation.Chrysalis currently operates seven stations across the country, most under the Galaxy brand, and Border owns the three Century stations based in Manchester, Nottingham and Gateshead. This ten-strong network is… Continue reading Chrysalis And Border Radio Forge Sales Alliance
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 6.3% to an estimated £192.7 million, C4’s rose by 14.2% to… Continue reading TV Revenue – October 1998
Digital television now has 97% awareness, and 18% of respondents intend to switch to digital television within the next year, says the latest report from CIA Sensor. However, although advertising for digital television is generating a climate of awareness, many people have yet to understand the full implications of the development and its proposed benefits.Last… Continue reading ‘Digital Television Awareness Is Vague’ Says CIA
The closure of The European is imminent as the title has failed to find a buyer. The paper announced in late September that it would fold if a buyer were not found within 30 days (see Newsline), and a spokesperson told Newsline this morning that the shut-down will go ahead.The final edition of The European… Continue reading The European’s Time Is Up
