It was announced in the Commons yesterday by Gerald Kaufman, chairman of the Commons Culture, Media and Sport Select Committee, that the group is unanimously opposed to ITV’s proposal to scrap the News At Ten. The group voiced opposition to the move late last month (see Newsline), its criticism being that ITV is putting advertiser… Continue reading Select Committee Opposes News At Ten Move
The consultant Neil Shepherd-Smith was the next to take the stand at this Week’s MRG conference to talk us through the methodology used to create the POSTAR data (see Newsline).Neil first covered the subject of poster panel classification and why it is so necessary to do this. Outdoor is the most difficult medium to research… Continue reading The Future Is Nigh: Poster Classification In The 21st Century
Mollin Group has announced a deal with US group Weider Publications to produce UK versions of two health titles, understood to be Men’s Health and Health and Shape.Former editors of GQ Active and Health & Fitness have apparently been recruited to develop the project, Stephen Ferns and Sharon Walker respectively.Weider currently publish Muscle & Fitness… Continue reading US Titles Due For UK Launch
Commercial radio revenue for the third quarter of 1998 has increased by 17.4% year on year, breaking through the £400 million mark to reach £400,134,644.Commercial revenue for the third quarter of this year showed a growth of 11.5% year on year, checking in at £100 million.National radio revenue made the biggest increase in year on… Continue reading Q3 Commercial Radio Revenue Rises 17.4%
At a recent conference, The Advertising Association was glad to note that the Government has no intention of introducing further restrictions on advertising in this sector, as stated by MP Tessa Jowell, the minister for public health.Currently, self-regulation in this area is very effective, with compliance rates of nearly 100%. The rules ban the encouragement… Continue reading Government Sticks To Its Rules On Alcohol Advertising
So says James Walker, founding partner of media consultancy Edge, winning few friends amongst delegates at the Nice MRG Conference. “The traditional media researcher is as useful as a blacksmith on the M25”.There is the opportunity for media agencies to offer quantitative business-focused advice, but – despite the recent birth of Carat Insight, Universal Truths,… Continue reading “The Traditional Media Researcher Is Dead”
Latest data from CAA/EDI for September show that cinema admissions are down by 12.6% year on year, currently standing at 10.32 million.September releases included Saving Private Ryan, The Land Girls and Lethal Weapon 4.Mediatel subscribers can access the cinema database by selecting ‘cinema’ from the drop down box at the top of this page.
British Telecom and Yahoo!, the global internet media company, have announced a joint venture which will simplify use of the internet for visitors.Yahoo!Click will be a combined pay-as-you-go Internet access and web-guide, with no monthly fee or registration process. The service will be complimented by a customer helpline, and users will be able, thanks to… Continue reading Yahoo And BT Click Together
www.filmfour.comTo tie in nicely with the on-air launch of the channel, FilmFour is the subject of this week’s website of the week.Michael Jackson wants the new launch to be ‘The best film channel in the world. Bar none’, Derek Malcolm (Guardian film critic) calls it ‘a chink of light in a darkening landscape’, and it… Continue reading Website of the Week – FilmFour
When Martin Sorrell opened the Spring 1997 MRG Conference in Dublin he spoke of his aim that WPP should be able to challenge the likes of McKinseys in offering strategic advice to advertisers.Agencies are well-qualified to do so, he said, but either not highly enough regarded or simply not geared up to provide such lucrative… Continue reading MRG Conference Kicks Off In France
