Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 6.3% to an estimated £192.7 million, C4’s rose by 14.2% to… Continue reading TV Revenue – October 1998
Digital television now has 97% awareness, and 18% of respondents intend to switch to digital television within the next year, says the latest report from CIA Sensor. However, although advertising for digital television is generating a climate of awareness, many people have yet to understand the full implications of the development and its proposed benefits.Last… Continue reading ‘Digital Television Awareness Is Vague’ Says CIA
The closure of The European is imminent as the title has failed to find a buyer. The paper announced in late September that it would fold if a buyer were not found within 30 days (see Newsline), and a spokesperson told Newsline this morning that the shut-down will go ahead.The final edition of The European… Continue reading The European’s Time Is Up
Talk Radio, the station which was recently bought by Kelvin MacKenzie’s consortium TalkCo (see Newsline), has announced a deal with Sky Sports News to provide listeners with up-to-the-minute results and interviews. The deal gives Talk Radio access to Sky Sport’s audio material 24 hours a day.Kelvin MacKenzie commented on the deal: “This deal will enable… Continue reading Talk Radio And Sky Sports Secure A Deal
It is understood that thirty of the UK’s largest advertisers have written to the Independent Television Commission (ITC) backing ITV’s plans to move the News At Ten (see ITV Axes News At Ten). The ITC is holding a meeting tomorrow at which a decision over whether to permit the move will be made. Details will… Continue reading Newsline Brief
The Flextech-owned channel Trouble has signed a deal with publisher Attic Futura to produce a masthead programme of its title, Sugar. The programme, called Sugar’s Real Life Stories, will be a series of 13 x 30 minute episodes and will focus on the life experiences of teenagers.This follows a deal struck between Trouble and Attic… Continue reading Trouble For Masthead Programming
The recently launched lad’s magazine Front (see Newsline), published by Sally O’Sullivan’s group Cabal Communications, today denied reports in Marketing and Marketing Week that the title is being kept of the shelves at supermarkets ASDA and Sainsbury’s.According to some of the trade press reports, both supermarkets are refusing to stock the magazine because of concern… Continue reading Cabal Retaliates To Alleged Ban Of Front By Supermarkets
BBC Magazines has announced that its title Tomorrow’s World , launched at the beginning of the year (see Newsline), is to close after it failed to reach its target sales.The title’s only ABC audit figures for the period March ’98 – May ’98 showed the magazine had a total circulation of 61,314.The current December issue,… Continue reading Tomorrow’s World Magazine To End
It has emerged today that ONdigital, the digital terrestrial service which launched this weekend (see Newsline), does not have the rights to show a full range of films on its terrestrial service.BSkyB, the satellite broadcaster, committed to supply ONdigital with films which it shows on its satellite platform. As yet however, Sky has failed to… Continue reading BSkyB Still In Film Rights Negotiations For ONdigital
Leo Burnett, the advertising agency, and The MacManus Group announced today their mutual decision not to merge.Chairman and CEO of Leo Burnett, Richard B Fizdale, commented: “Over the course of the past year, both agency groups have discussed the pluses and minuses of merging our substantial media service companies.“While we have a great deal of… Continue reading Leo Burnett and MacManus Merger Talks Break Down
