Loot, one of the UK’s top classified publications, has appointed the Mirror Group as its nation-wide distributor. The title is to grow from being a local specialist paper to a national publication.Loot has 23 editions which cover London, the home counties, Manchester, Liverpool and the East Midlands.Wally Cowley, circulation sales director of Mirror Group, said:… Continue reading Loot To Go National
MoreTrans, the transit advertising division of More Group, has won the five-year contract for all interior and exterior advertising at Birmingham International Airport (BIA).The deal is estimated to be worth over £7 million for the five years and will take effect from February next year. The airport currently holds around 95 advertising sites, but it… Continue reading More Group Wins Airport Advertising Contract
Another programme produced by Carlton Television has been found by the Independent Television Commission (ITC) to be in breach of the Programme Code. Omagh: Thursday Night Special was broadcast on ITV just five days after the devastating bomb in the Northern Ireland town.This prompted a number of complaints to both the ITC and the programme’s… Continue reading Second Carlton Programme Breaches ITC Code
Contrary to most current economic forecasts, Zenith Media has predicted that worldwide advertising expenditure growth is to accelerate over the next three years. There is no recession in prospect, the media analysis company says.The global adspend growth of 3.8% for 1998 is the bottom of the market, according to the Zenith report. Growth is predicted… Continue reading Global Advertising Spend To Grow, Predicts Zenith
A series of Government advertisements aimed at encouraging businesses to prepare for the impact of the Euro received several complaints from viewers. The complaints fell into two categories; the first was that people objected to the bullying nature of the boss featured in the advert, and the other was that the advert was nothing more… Continue reading Government Euro Ad Under Fire
A Carlton television documentary, The Connection, broadcast in October 1996, has been found to be fake after an inquiry into the programme. The Guardian was the first body to make allegations of forgery concerning the documentary, and these were proved right by the enquiry carried out by Carlton executives. The Panel ruled that “the programme… Continue reading Carlton Documentary Found To Be Fake
According to the Newspaper Society, the regional press have joined forces in an effort to claim a bigger share of the national advertising market. The £3 million a year marketing campaign has been proposed for launch in 1999, with a high profile campaign.Recently, the Newspaper Society stressed the importance of using the regional press in… Continue reading Regional Press Unite To Gain In National Advertising Market
Mary Frances has today been made the new editor of IPC title Woman’s Realm. The appointment follows the magazine redesign that took place earlier this year, which saw the title focusing more on the 40-plus age group.Ms Frances has previously worked on Woman’s Own as deputy editor and on Woman, where she was features editor.IPC:… Continue reading IPC Announces New Editor For Woman’s Realm
Monday ITV’s digital television channel ITV2 goes on air today on ONdigital’s service. The channel will also be carried by Cable & Wireless’s digital service due for launch in spring next year (see Newsline).Wednesday Channel 4 announces its newly revamped news as part of its new winter look (see Newsline). Details will be available on… Continue reading The Week Ahead
Although the internet is possibly the most hyped and fastest growing media of the moment, it still has to turn to the media of old to make itself known. Figures released by CIAMedialab last week reveal that the national dailies are the most popular advertising medium for Internet Service Providers (ISPs).Business magazines accounted for 26%… Continue reading Old Media Promotes New Media
