Following reports last week of GWR’s concerns about radio ownership rules (see Newsline), the radio group has called for current rules governing commercial radio ownership to be replaced by those similar to the ones governing television.GWR’s model calls for a 20% maximum audience share for radio, which is 5% more than the limit on television.… Continue reading GWR Finds A Model For Radio Ownership
The Radio Authority has announced that it is offering the new ILR licence for Telford to Telford FM (Telford Radio Ltd). The station will have a potential adult (15+) audience of 115,000 .The licence will come into affect as soon as Telford FM is ready to begin broadcasting.Radio Authority: 0171 405 2724
By the year 2005, 42% of households will have digital television, according to the latest CIA MediaVision predictions for this month. This makes an analogue switch-off date between the years 2010 and 2012 a possible target.As well as this, CIA predicts that if penetration of digital TV is as high as 75% come 2010, then… Continue reading Digital TV To Give Blast-Off To Home Shopping, Say CIA
Capital Radio is revamping its websites to make them better reflect the style and output of the group’s radio brands. The new sites will have extensive content and design changes that will make them appear simpler, faster and easier to use.The main focus of the sites will centre around music, entertainment, football and online shopping,… Continue reading New Look For Capital Radio Websites
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
ITV’s one-off drama Goodnight Mr Tom has proven to be a hit with the viewers. The World War II set drama starring John Thaw pulled in 13.81 million viewers and captured 4th on the top thirty programmes list.Despite the negative press coverage of the programme, LWT’s Moment Of Truth is still managing to hold onto… Continue reading TV Viewing Summary W/E 25/10/98
Trinity, the UK regional newspaper publisher, announced today that it has acquired Mediaserve Ltd for approximately £1.6 million. Through its wholly owned subsidiary Amra, Mediaserve represents a substantial number of Trinity’s titles to advertisers.Trinity will be transferring all of its titles to Amra in time, but at the present will remain with its current saleshouse.Philip… Continue reading Trinity Acquires Amra
Speaking at the MRG Conference in Nice this morning, Richard Eyre, chief executive of ITV, explained his thinking behind setting ITV’s 40% peak-time target for the year 2000. “I was not forced into it. ITV had under-performed, and the alternative was to manage decline. Everyone – John Birt apart – wants a strong ITV.”Eyre admitted… Continue reading Eyre Explains “Fantastically Ambitious” ITV Targets
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
