The Billett Consultancy, has released its 1999 forecasts for TV trading in its report ‘An Advertiser’s Guide To The Broadcast Negotiation Battlefield’, using its Time Tracker monitor. It predicts the following: That the growth rate of TV ad revenue will slow to 5%; That the BBC’s 40% audience share is destined to be breached after… Continue reading Billett Consultancy Releases TV Trading Forecasts For 1999
Last night saw the annual charity auction ran by Mediapolis at WCRS, Golden Square, London. This year’s charity, for the second year running, was the Pepper Foundation, which provides hospice care for children in their homes.This year the evening raised an impressive £46,600. The event auctions off various items donated by clients and friends of… Continue reading Mediapolis Raises £46,600 for Charity
The Commercial Radio Companies Association (CRCA) is expected to complain to the culture secretary, Chris Smith, over the way in which the Radio Authority (RA) awards its licences.This follows an edition of BBC’s Newsnight earlier in the week, in which allegations were made about misconduct in the awarding of licences by the RA. Newsnight said… Continue reading Radio Authority Comes Under Attack
Reed Elsevier, the publishing group, released an update on its recent trading yesterday, and a profits warning.Reed described trading conditions as having become ‘more difficult’ since the group’s interim results were released in August. The group is predicting lower trading results.Pre-tax profits for the year were expected to be £770 million, some 6% below last… Continue reading Reed Predicts Downturn In Profits
The dramatic episodes which brought about the death of Des Barnes have helped Coronation Street raise its viewing figures. When push came to shove – Des being the one who was shoved – over 18 and a half million people tuned in to both Monday’s and Wednesday’s episodes. The whole storyline enabled ITV’s number one… Continue reading TV Viewing Summary W/E 22/11/98
GWR’s Classic FM announced some findings of a survey called Classic Connections today, showing that over half of its audience have access to a PC. Half of these access their computers from home and two thirds of them spend an average of 7.6 hours on their computers each week.The station’s director Giles Howard said: “Classic… Continue reading Good News For GWR
It is understood that Talk Radio is about to undergo a review of its advertising account, currently held by Walsh Trott Chick Smith, but which comes up for review at the end of the year. A spokesperson for Talk Radio could not disclose any details of the review, but said that the management is in… Continue reading Talk Radio To Review Ad Account
The Irish Times on the web has been issued with its third ABC //electronic certificate. The most recent audit revealed a total of over 6 million page impressions for October this year, breaking down into 645,556 unique users and 2,134,849 visits.Irish-Times.com did nearly as well as this in its second electronic audit (see Newsline).Subscribers can… Continue reading Irish Times Website Scores Over 6 Million Impressions
BBC1 has this week unveiled its Winter 1999 schedule and taking pride of place for the channel is contemporary drama. According to the BBC, £125 million has been spent on more than 70 hours worth of drama in the ratings battle with ITV. One of the main beneficiaries of the money is Holby City, which… Continue reading BBC 1 Winter 1999 Schedule Details
Sport First has brought in The Advertising Sales Team to take control of its ad sales. The Sunday paper, which recorded a first ABC figure of 67,000, is hoping to increase ad revenue prior to a planned Saturday launch. The youth TV channel Rapture (see Newsline), backed by United News and Media, is to launch… Continue reading Newsline Brief
