Mollin Group has announced a deal with US group Weider Publications to produce UK versions of two health titles, understood to be Men’s Health and Health and Shape.Former editors of GQ Active and Health & Fitness have apparently been recruited to develop the project, Stephen Ferns and Sharon Walker respectively.Weider currently publish Muscle & Fitness… Continue reading US Titles Due For UK Launch
Commercial radio revenue for the third quarter of 1998 has increased by 17.4% year on year, breaking through the £400 million mark to reach £400,134,644.Commercial revenue for the third quarter of this year showed a growth of 11.5% year on year, checking in at £100 million.National radio revenue made the biggest increase in year on… Continue reading Q3 Commercial Radio Revenue Rises 17.4%
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
ITV’s one-off drama Goodnight Mr Tom has proven to be a hit with the viewers. The World War II set drama starring John Thaw pulled in 13.81 million viewers and captured 4th on the top thirty programmes list.Despite the negative press coverage of the programme, LWT’s Moment Of Truth is still managing to hold onto… Continue reading TV Viewing Summary W/E 25/10/98
Trinity, the UK regional newspaper publisher, announced today that it has acquired Mediaserve Ltd for approximately £1.6 million. Through its wholly owned subsidiary Amra, Mediaserve represents a substantial number of Trinity’s titles to advertisers.Trinity will be transferring all of its titles to Amra in time, but at the present will remain with its current saleshouse.Philip… Continue reading Trinity Acquires Amra
www.filmfour.comTo tie in nicely with the on-air launch of the channel, FilmFour is the subject of this week’s website of the week.Michael Jackson wants the new launch to be ‘The best film channel in the world. Bar none’, Derek Malcolm (Guardian film critic) calls it ‘a chink of light in a darkening landscape’, and it… Continue reading Website of the Week – FilmFour
When Martin Sorrell opened the Spring 1997 MRG Conference in Dublin he spoke of his aim that WPP should be able to challenge the likes of McKinseys in offering strategic advice to advertisers.Agencies are well-qualified to do so, he said, but either not highly enough regarded or simply not geared up to provide such lucrative… Continue reading MRG Conference Kicks Off In France
The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
The Independent has confirmed to Newsline that it has snatched three journalists from its rival The Guardian. Natasha Walters becomes a feature and column writer, Deborah Orr takes over from Suzanne Moore and Susannah Frankel becomes a fashion editor. Esther Rantzen is leaving the BBC, after 35 years of employment to join ITV, where she… Continue reading Newsline Brief
