Digital television now has 97% awareness, and 18% of respondents intend to switch to digital television within the next year, says the latest report from CIA Sensor. However, although advertising for digital television is generating a climate of awareness, many people have yet to understand the full implications of the development and its proposed benefits.Last… Continue reading ‘Digital Television Awareness Is Vague’ Says CIA
The closure of The European is imminent as the title has failed to find a buyer. The paper announced in late September that it would fold if a buyer were not found within 30 days (see Newsline), and a spokesperson told Newsline this morning that the shut-down will go ahead.The final edition of The European… Continue reading The European’s Time Is Up
Bath-based Future Publishing has launched a new computing title this month called Arcade. The magazine will take a populist look at computer and video games across all formats.Future also publishes PC Gamer, .net and N64 Magazine.Future Publishing: 01225 442 244
The Observer is introducing three new sections, starting from 3 January 1999.The first will be a travel and leisure pursuits magazine, the second will focus on film and television. Lastly will be a section dealing with personal finance, which will have 24 pages.Stephen Palmer, marketing director at Guardian Newspapers, said: “Under Roger Alton The Observer… Continue reading The Observer Creates New Sections
The Independent Television Commission has this afternoon decided to allow ITV to go ahead with its evening schedule shake-up. The biggest repercussion of these changes is that the Network’s flagship news programme, News At Ten, will be axed and replaced with two shorter bulletins, one at 6:30pm and one at 11:00pm.The Commission met this afternoon… Continue reading ITC Agrees To News At Ten Move
The Independent has dropped its ad agency, Lowe Howard Spink, just six months after its appointment. The paper has appointed Euro RSCG Wnek Gosper as Lowes’ replacement. Lowes recently produced The Independent‘s cinema campaign (see The Independent Launches Brand Campaign). Bauer Publishing, which produces Bella and TV Quick, has agreed to have its titles audited… Continue reading Newsline Brief
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.In terms of share amongst the ITV franchises, Central and LWT both enjoyed a boost to their… Continue reading TV Revenue – October 1998
Regional radio groups, Chrysalis Radio and Border Radio Holdings, have today announced the creation of a new strategic alliance which will offer a national sales operation.Chrysalis currently operates seven stations across the country, most under the Galaxy brand, and Border owns the three Century stations based in Manchester, Nottingham and Gateshead. This ten-strong network is… Continue reading Chrysalis And Border Radio Forge Sales Alliance
Agency estimates for October 1998 put total terrestrial TV ad revenue (including GMTV’s) at £277.28 million. Year on year ITV, Channel 4 and Channel 5 all show increases in their ad revenue and GMTV continues to lose advertising income.ITV’s total revenue was up by 6.3% to an estimated £192.7 million, C4’s rose by 14.2% to… Continue reading TV Revenue – October 1998
Talk Radio, the station which was recently bought by Kelvin MacKenzie’s consortium TalkCo (see Newsline), has announced a deal with Sky Sports News to provide listeners with up-to-the-minute results and interviews. The deal gives Talk Radio access to Sky Sport’s audio material 24 hours a day.Kelvin MacKenzie commented on the deal: “This deal will enable… Continue reading Talk Radio And Sky Sports Secure A Deal
