www.filmfour.comTo tie in nicely with the on-air launch of the channel, FilmFour is the subject of this week’s website of the week.Michael Jackson wants the new launch to be ‘The best film channel in the world. Bar none’, Derek Malcolm (Guardian film critic) calls it ‘a chink of light in a darkening landscape’, and it… Continue reading Website of the Week – FilmFour
When Martin Sorrell opened the Spring 1997 MRG Conference in Dublin he spoke of his aim that WPP should be able to challenge the likes of McKinseys in offering strategic advice to advertisers.Agencies are well-qualified to do so, he said, but either not highly enough regarded or simply not geared up to provide such lucrative… Continue reading MRG Conference Kicks Off In France
The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Fitting in with the conference theme of Media Research Comes Of Age, Paul Dyson of Millward Brown International changed the title of his paper to Internet Research – Old Before Its Time from Should I put some of my budget into new media? – Researching the Internet.Internet research is the real baby amongst media research… Continue reading Internet Research At The MRG
In its monthly report for September, the Advertising Standards Authority has stated that gas suppliers may be contravening industry standards in the rush to get new customers. The utilities sector has opened up to competition and with the greater choice has come misleading advertising which has led to a flood of complaints to the ASA.… Continue reading ASA Turns Off The Gas
The hard-core pornographic satellite channel Eros TV is the latest to fall victim to a proscription order, the Department for Culture, Media and Sport announced this week.The Government has informed the French authorities and the European Commission that it ‘considers this service to have manifestly, seriously and gravely infringed the directive’s provisions on the protection… Continue reading Government Bans Eros Porn Channel
The radio industry’s JICRIT project, which will lead to the introduction of electronic booking and accountability, is covered today in the Finacial Times by media correspondent John Gapper.MediaTel is the contractor who was awarded this project by the RAB in May of this year. The JICRIT service will be the first case of UK media… Continue reading JICRIT FT Feature
Channel 4 news is to get a facelift, and the channel is to feature a six-part gay drama. These were just some of the developments unveiled yesterday when Channel 4 revealed its winter schedule.The news will be getting a new look and be broadcast from a new, fully integrated newsroom as well as reforming its… Continue reading Channel 4’s Plans For Winter
Live! TV has increased its viewing share of cable viewers by 33% over the last year, according to official figures by BARB. The average weekly reach of the channel has risen 13% over the year to 34.6%, making Live! TV the fourth most widely watched cable channel in cable TV homes.The number of homes connected… Continue reading Good News For Live! TV
The GWR radio group has commissioned a study which will set out the options for future controls of radio ownership. In July, the Government published a Green Paper called Regulating Communications which GWR welcomed (see Newsline), and the groups commissioned report, Radio Ownership Controls, is due to be published early next week.The accountancy firm KPMG… Continue reading GWR Concerned About Radio Ownership Controls
