More Industry News articles

The latest ITC Report shows that death and sex portrayed in recent TV ads have resulted in many complaints from viewers. Several agencies have been forced to amend or withdraw their ads.

The EP´s Economic and Monetary Affairs Committee has called on the EC to develop a single legislative framework for the convergence of telecommunications, media and IT Sectors in the information society. Speaking on behalf of the Committee, Chairman Karl von Wogau (EPP, D) told Brussels journalists that the rapid technological development of Information Society services… Continue reading EU: Call for single framework

The Norwegian Social Affairs Ministry has announced that as a special exemption, alcohol advertising will be permitted during the 1999 World Ice Hockey Championships. Warsteiner, the German brewer, is among the sponsors. The announcement has been made to avoid the championships being moved to another country. The Social Affairs Minister, however, is still keen to… Continue reading NOR: Alcohol advertising exemption

The Independent Television Commission (ITC) has clarified its position on slimming advertising – all ads for slimming aids must be backed by medical evidence of their efficacy and safety. The new rule also incorporates Foods Intended for Use in Energy Restricted Diets for Weight Reduction Regulation which comes into effect from 31 March 1999.

BSkyB today announced financial results for the year ending 30 June 1998 at a packed Queen Elizabeth Centre, London. It revealed that there was a turnover of £1.434 billion and an operating profit of £340.6 million. Pre-tax profits for the quarter fell to £52 million, while earnings per share dropped 14% to 14.5p.The media giant… Continue reading Fall In Profits For BSkyB

The Sunday Telegraph is launching a new children’s supplement in partnership with Disney.The full colour comic will be called The Sunday Telegraph Disney’s Planet, and be edited by Kate Graham. The launch is to be accompanied by advertising on Children’s ITV, Channel 4 and Sky.Huge Drayton, Telegraph marketing director, commented: “The Sunday Telegraph under the… Continue reading Sunday Telegraph Launches Kids Supplement

Consumer brands are catching up with computing and financial services in the amount of online advertising they use, and more advertisers are online now than ever before. These are the findings of a recent survey carried out by Fletcher Research called The UK Banners Survey.Computing companies were considered the traditional group which used online services… Continue reading Fletcher Shows Increase In Online Advertising

BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200

The Independent has decided to reduce its cover price in the North and Midlands from 45p to 30p. The title launched a new branding campaign at the beginning of the week, aimed at cinema goers (see Newsline).The Independent: 0171 345 2000

Emap Active has announced that it is to axe 3 titles from its portfolio, and channel more funds into 6 key titles. The titles to be closed are Sported, Photo Answers and Boat Angler.The group hopes to develop the following six key titles as ‘power brands’: Yours, Motorcycle News, Max Power, Golf World, Computer &… Continue reading Emap Active Bins 3 Titles