BSkyB has appointed its first media controller in the form of Anna Gustavson. The move comes as the broadcaster’s advertising activities accelerate in the run-up to Christmas.Formerly a senior media planner at BMP Optimum, Gustavson will now be responsible for the strategic media planning for Sky’s recently launched digital service.BSkyB: 0171 705 3200
The Independent has decided to reduce its cover price in the North and Midlands from 45p to 30p. The title launched a new branding campaign at the beginning of the week, aimed at cinema goers (see Newsline).The Independent: 0171 345 2000
Emap Active has announced that it is to axe 3 titles from its portfolio, and channel more funds into 6 key titles. The titles to be closed are Sported, Photo Answers and Boat Angler.The group hopes to develop the following six key titles as ‘power brands’: Yours, Motorcycle News, Max Power, Golf World, Computer &… Continue reading Emap Active Bins 3 Titles
Question: When is a consolidated viewing figure lower than an overnight viewing? Answer: When there is a difference of opinion about the length of the programme. This is what happened with Channel 5’s coverage of the Euro 2000 qualifier match between Luxembourg and England. For the duration of the match (7.30 – 9.15pm) the overnight… Continue reading TV Viewing Summary W/E 18/10/98
BSkyB’s takeover bid for Manchester United Football Club (see Newsline) has been referred to the Monopolies and Mergers Commission (MMC) by Peter Mandelson, trade and industry secretary. Although Mandelson voiced approval for the bid late last week (see Newsline), his recommendation was acting on the advice of the director general of fair trading, who was… Continue reading BSkyB Bid Goes To MMC
TalkCo, the group set up by Kelvin MacKenzie to buy Talk Radio, has finally settled a price with the station’s owners CLT-UFA, it has just emerged. The protracted discussions between the two groups (see Speculation Surrounds Future Of Talk Radio) have been over the final value of the station which today has been settled as… Continue reading TalkCo Settles With CLT On Price For Talk Radio
TalkCo, the consortium led by Kelvin MacKenzie which is poised to buy Talk Radio, is understood to have agreed a price with Talk’s owners CLT-ufa. It believed the station has been valued at around £25 million. Bob Guccione Jnr, publisher of US men’s magazine Gear, has said that there are plans to launch a UK… Continue reading Newsline Brief
www.dome2000.co.ukVery few people, at this late stage in the century, will allow us to forget that the new millenium is approaching. We can consider ourselves well into the eve of the dawn of the year 2000 – already we can see numerous pop stars preparing to cash in on the turn of the century with… Continue reading Website Of The Week – Dome 2000
Awareness of digital television is increasing, especially amongst those people who own hi-tech equipment, say the results of GfK’s second survey on digital television awareness.A repeat of the first survey carried out by GfK in August (see Newsline), it shows that overall awareness of digital TV has increased by 7.4% during the month to 82.3%.… Continue reading Digital TV Awareness Is On The Increase, Says GfK
The BBC has awarded the WPP Group, IT company Bull Information Systems and the Post Office contracts to collect its £2.1 billion annual licence fee income.A value has not been placed on the deal by the parties involved, but it is believed to be worth around £500 million over the seven years of the contract.BBC:… Continue reading BBC Awards Licence Collection Contract
