Ad agency Mediapolis is planning to launch a new media operation called Catalyst in the near future. The division will be concerned with expanding the creative output of the agency and will be given reign to ‘say what it thinks’ about Mediapolis projects.Mediapolis clients will be able to make use of the Catalyst team, but… Continue reading Mediapolis To Launch New Media Operation
The total national newspaper market experienced a year on year fall of 1.8% for September-February, with the tabloid papers again showing falls across the board.The People showed the largest drop with a fall of 9.3% while the Daily Star slipped 8.3%. The FT again performed well, with a rise of 12.2%, while the Independent On… Continue reading National Newspaper ABC Summary – February
The new Movies-on-Demand service for cable TV households, Front Row, was launched last night. The service kicked off with Jerry Maguire while forthcoming offerings in March include the sci-fi spoof Mars Attacks and romantic comedy The Preacher’s Wife.Each film will cost £2.99 and there will be up to 20 screenings a day and a choice… Continue reading Front Row Makes Its Appearance
The Consumers’ Association in the UK has published a policy paper on the issue of food labelling and health. It provides an overview of the main areas of food labelling and makes recommendations to the UK government, the EU and the food industry. It identifies a number of what it sees as problems within UK… Continue reading UK: CA Policy Paper
Casinos in the United States may soon be able to advertise their services on television and radio, following a Supreme Court decision to support a 1997 ruling by the US Circuit Court of Appeals, which overturned federal laws banning TV and radio advertising for casino gambling. Technically, the Circuit Court ruling applies only to the… Continue reading US: Liberalisation Moves
Competition and Consumer Affairs Minister, Nigel Griffiths, has taken the first steps to drop the requirement to read out warning statements at the end of radio credit ads.In a strongly pro-abolition consultation paper, issued last week, the DTI is seeking market approval to a move, which should see the end of the need for phrases… Continue reading UK: DTI To Drop Radio Warnings
The European Parliament is moving quickly to deal with the final legislative stage of the Tobacco Advertising Directive, formally adopted on 12 February by the Research Council. The EP Committee meets on 17 March to consider the text and amendments for the committee stage must be put by 31 March. The EP expects to vote… Continue reading EU: EP Moves Quickly As Lobby Begins
United News & Media today announced full year financial figures which show that it lost £25m from its 29% stake in Channel 5. However, profits before tax and exceptional items jumped 17% to £340.3m on the back of turnover up 8% to £1.9 billion. A spokesman for the media group said: “We expected an operating… Continue reading C5 Costs United £25m
The Federation Internationale de l’Automobile (FIA), the organisation which acts as motor racing’s world governing body, has surprised many observers by mooting the possibility – subject to reviewing statistical and research evidence – of a voluntary undertaking to end tobacco sponsorship deals in Formula One racing by 2002, four years before the date envisaged by… Continue reading UK: Formula One Sponsorship
A crew of media pranksters and saboteurs have set up their own website under the name of ŽTMark at http://www.paranoia.com/~rtmark/homereg.html. The group’s objective is specifically to engage in the “sabotage of mass-produced items” and has previously orchestrated the work of the Barbie Liberation Organisation. ŽTMark is currently promoting the USA Phone In Sick Day which… Continue reading Web Round-Up – W/E 13/03/98
