Channel 4 has announced that the first sports programmes to carry Volkswagen sponsorship (subscribers see Volkswagen To Sponsor C4 Sport) will be NBA Basketball and Football Italia from April onwards. The sponsorship will roll out across other strands as the calendar is confirmed.The partnership is also planned to extend to joint ventures with websites, off… Continue reading C4 Announces First Sports To Carry VW Sponsorship
A number of journalists from Everywoman, which closed in 1996 after an expensive court case, have set up a company called Agender and launched a women’s title called Sybil this week.Editor Lorna Russell insists that the title will steer clear of offering advice on fashion and how to catch and keep men or women, but… Continue reading Ex-Everywoman Team To Launch New Women’s Mag
At its Council meeting yesterday, the IPA elected Walker Media Ltd into membership. This brings the total number of agencies in IPA membership to 211. Twelve personal members were also elected.http://www.ipa.co.uk/IPA: 0171 235 7020
U.S. media conglomerate Clear Channel Communications has made an agreed takeover offer for the UK’s leading billboard advertiser, More Group, for £446 million. If the deal is completed, Clear Channel will become the largest outdoor advertising operator in the world. Clear Channel also owns 185 radio stations and 18 TV stations.More Group, which owns the… Continue reading Surprise Takeover Of More Group For £446m
http://www.challengetv.co.ukLet’s face it, Challenge TV is pretty tacky. Repeats of old gameshows hosted by ageing second-rate celebrities is never going to be anything but gaudy. But that’s okay because it’s funny: attempting to lend more gravity to what must be the first ever (or, at most, second) Challenge TV Gameshow Awards ceremony by referring to… Continue reading Website Of The Week – Challenge TV
The Radio Authority (RA) will begin the formal process of licensing commercial digital radio by advertising the only national multiplex on 24 March.The existing national commercial stations (Classic FM, Virgin Radio and Talk Radio) are already guaranteed a place on the multiplex but there is also room for up to five new digital radio stations… Continue reading National Digital Multiplex To Be Advertised By RA
IPC Magazines has announced that Andy Sutcliffe, group editor of the three IPC cycling titles, is being seconded to the company’s Music & Sports special projects department for a twelve month period. As a result a number of post changes have been effected.Robert Garbutt has been promoted to editor of Cycling Weekly, from deputy editor.… Continue reading Post Changes At IPC Cycling Titles
A new survey by Optimedia, using its InTouch tracking service, has found that the process of choosing which newspaper to read is far more complex than simply opting for the cheapest option.The survey was prompted by the battle between Rupert Murdoch and his pricing strategy for The Times and the House of Lords which has… Continue reading Newspaper Choice Goes Way Beyond Cover Price, Says Survey
Alan Totten has been appointed sales director of Xfm, and will start the post on Monday 9 March. He moves from Katz Radio Sales where he held the post of account manager for Xfm national sales.Commenting on his appointment Totten says: “At Xfm we have a tightly targeted audience which is appealing to advertisers and… Continue reading Xfm Appoints New Sales Director
Dishy Dr Doug’s dad died in E.R. this week, meaning that the whole episode was set away from the hospital. 3.45 million people tuned in to see Doug and Mark Green travel down to Mexico to collect the body and have some male bonding along the way. Over recent weeks the once mighty American import… Continue reading TV Viewing Summary w/e 22/02/98
