The UK division of global direct marketing group WWAV Rapp Collins has ‘hived’ off its London-based media department into a separate company.Communications manager for the group, Robert Mayers told Newsline that the department had grown to such a size that the company’s other three agencies in Leeds, Edinburgh and Bristol were making extensive use of… Continue reading WWAV Splits London Media Department Across Its Four Agencies
The coalition government in Poland is considering introducing legislation to restrict advertising on television, by cutting the amount of advertising on the state-run network, TVP, from 15 hours a week to 10 hours, with reductions in each broadcasting hour; most advertising would be eliminated at weekends.
Publishing group Reed Elsevier today announced adjusted profit before tax of £823 million, up from £805 million in 1996. However, after exceptional items are deducted from the company’s pre-tax profit, it stands at just £346 million, down from £806 million in the previous year.The costs in advisors for the planned merger with Wolters Kluwer, which… Continue reading Reed Profits Lessened By Collapse Of Merger
Members of the Code Review Group of the ICC will this week (13 March) be considering final amendments to the newly revised draft direct marketing code and internet marketing guidelines.
ITV has announced a new daytime programme schedule which sees the Vanessa show move to a 9:35am slot and The Jerry Springer Show making an appearance in the afternoons.The new schedule, which begins on 23 March, will also see an extended version of This Morning and a new celebrity game show called Waffle.ITV’s new controller… Continue reading ITV Unveils New Daytime Schedule
The media industry has cautiously welcomed the Mirror Group’s sale of its share in the Independent titles to Tony O’Reilly’s Independent Newspapers (see yesterday’s Independent Gets New Owner).Christine Tulloch, media director of Faulds, summed up the general feeling when she told Newsline that she felt the move was “reasonably positive” though she did believe that… Continue reading Industry Reacts With Cautious Optimism Over Independent Move
In Germany, the automobile industry last year is still spending more than any other sector on advertising, with more than DM 2.7 billion; this is an increase of 6.9 per cent over the previous year. In second place is media, up 13.9 per cent and totalling more than DM 2.5 billion. Following liberalisation of the… Continue reading DE: Cars In Top Place
Glenda Jackson, a junior minister in the department of environment, transport and the regions, has said in the UK Parliament that the EC hopes to bring forward in the summer of this year proposals for voluntary guidelines – similar to those already in existence in the UK – concerning car advertising. This follows various meetings… Continue reading UK: Voluntary Guidelines
As forecast in NOTICES 32 the Communication following up the European Commission’s Green Paper on Commercial Communications has been adopted by the Commission. The Commission has agreed an important series of measures to facilitate the cross-border provision of commercial communication services along the broad lines of the proposals contained in the Green Paper. This approach… Continue reading EU: Green Paper Bolstered
The Stuurgroep met on 13 February the Dutch Consumers Organisation; this was the second such meeting on the issue of advertising and children. The meeting follows the 1995 decision by both organisations to revise those elements of the Dutch advertising code relating to children. Now the two organisations need to confer on only two further… Continue reading NL: Stuurgroep Meets Consumer Group
