The Independent Television Commission (ITC) has published a report which claims that fears that children are addicted to cartoons and affected by the violence in certain animations are unfounded.Cartoon Crazy? is the first UK report to draw on the views of children themselves by looking at the attitudes of 5-9 year olds as well as… Continue reading Kids Are Not Addicted To Cartoons, Says ITC
Volkswagen has signed a multi-million pound twelve month deal with Channel 4 which will see the car manufacturer sponsor the broadcaster’s entire sports output.The tie-up, which will see C4’s sports rebranded as “Sport on Four”, is expected to begin in April when present sponsorship deals end. C4’s current sports coverage includes Football Italia, horse racing,… Continue reading Volkswagen To Sponsor C4 Sport
Fox Interactive is the new sponsor of the X-Files on Sky One. The interactive entertainment arm of Fox Filmed Entertainment, which makes the programme, began its association with the new series of the hit drama on Sunday 1 March. It replaces Hewlett Packard which sponsored the previous series.Subscribers can access the Sponsorship database by selecting… Continue reading New Sponsor For X-Files
Following what the company describes as ‘a period of unprecedented growth’, TMD Carat Manchester has announced a series of internal promotions and a major recruitment drive.Eliot Lowe has joined the board of directors; Matthew Hatton is appointed as associate director; Tracey Carr is promoted to group head and Laura Brotheridge and Rossana Murphy become media… Continue reading TMD Carat Manchester Success Triggers Staff Promotions
Henry Robson has resigned from his position as media director at Barkers in Scotland.He will continue to work part-time for the agency until early May in order to organise the hand-over of duties. No replacement has yet been announced.Barkers: 0141 248 5030e-mail: [email protected]
The first in a series of digital community web sites was launched today by Northcliffe Newspapers.This is Staffordshire, the new interactive online guide to Staffordshire and south Cheshire, is hosted by Northcliffe’s Stoke-on-Trent Sentinel title. The site, to be found at http://www.thisisstaffordshire.co.uk/, provides “high-value” content and interactive entertainment to local people and visitors to the… Continue reading Northcliffe Launches Community Websites
The latest ABC //electronic audit figures for January 1998 places IPC Magazine’s Uploaded as the UK’s most-used men’s lifestyle website.The site received over 2.2 million page impressions across 141,661 individual users. Publisher Luci Rathan says: “Uploaded totally guarantees 100 per cent new content material exclusive to the site and therefore offers a unique blend of… Continue reading Uploaded Receives Latest ABC //electronic Audit
The top-selling regional and local newspapers were applauded by the industry at the Newspaper Society’s Newspaper Sales Conference and Exhibition.The Doncaster Star won the Bristol Evening Post & Press Trophy for best overall evening newspaper and the Johnston Press Trophy for evening newspapers under 40,000.The Kent Messenger Trophy for best overall weekly newspaper went to… Continue reading Regional Newspapers Celebrate Best-Sellers
Paul Williams has been appointed advertisement director of the IPC Country & Leisure Group with effect from yesterday. He returns to IPC after a year with Emap Nationals as commercial planning director.IPC Press Office: 0171 261 6575
Overall readership in the national newspaper market fell 3% year on year to 72.657 million during January, an actual fall of 2.317 million readers.It was two tabloid papers, the Daily Star and the People, which showed the largest year on year falls, with respective drops of 12.4% and 9.1%. The Independent meanwhile saw its readership… Continue reading National Newspaper NRS – January
