“The times they are a changin’”. Thursday was a true upset in the world of soaps: Emmerdale put out an hour long episode and the BBC wisely tried evasive action by moving Eastenders to an earlier seven o’clock slot. An obvious attempt to avoid a fall off of viewers. The result was a whitewash, Eastenders… Continue reading TV Viewing Summary W/E 15/03/98
Omnicom has announced that it has bought UK below-the-line agency Claydon Heeley for an undisclosed sum.Claydon Heeley has billings in the region of £68 million and plans to double its UK staff to 200 over the next two years. Its clients include British Airways, Pepsi ,Guinness, Ford and Unilever and it recently won contracts for… Continue reading Omnicom Buys Claydon Heeley International
Allsports has signed a deal with Sky to sponsor its coverage of the 1998/9 Coca-Cola Cup season. The first match to carry the endorsement will be the final between Chelsea and Middlesborough on Sunday 29 March.Associations will be made on all opening and closing credits with both visual and verbal references. There will also be… Continue reading Allsports To Sponsor Coca-Cola Cup On Sky
The BBC has confirmed that transmitter coverage of its digital radio services, using Digital Audio Broadcasting (DAB), can now reach 60% of the UK population. There are 27 transmitters in operation for the BBC’s national DAB multiplex as planned.Coverage extends from the West and South East of England to the Midlands and the more heavily… Continue reading BBC Digital Radio Achieves Target Coverage Of 60%
Flextech and Telewest have entered an agreement that will see Flextech take a 50% share in revenue generated from all Telewest’s cable television channels. In return Flextech is to provide a £1 million marketing campaign to promote the programmes in Telewest franchise areas.Both Losses Improve At Flextech and Losses Deepen At Telewest recently announced their… Continue reading Flextech And Telewest To Share Revenue
The PPA is seeking a change in ITC ruling to allow masthead programming on terrestrial television channels. In a submission presented to the ITC today, the PPA calls for ‘masthead programming across the full television spectrum’.Currently, ITC code only allows masthead programming on cable and satellite channels. The PPA argues that these programmes have not… Continue reading PPA Calls For Extension Of Masthead Programming
March 30 Internal Market CouncilApril 6 Social Affairs Committee 6-8 European AV Conference on ‘Challenges and Opportunities of the Digital Age’ (Birmingham) 23 Consumer Affairs Council 30 Health CouncilMay 7 Industry Council 11-12 AA Conference on ‘Media, Consumers and Commercial Communications’ (Leeds) 14-16 Conference on European Culture, Creativity and Employment’ (London) 16-17 G8 Summit –… Continue reading Calendar of events related to commercial communications
Don Cruickshank, director general of the Office of Telecommunications (Oftel, the government-backed regulatory authority overseeing telecommunications in the UK), has suggested that regulations preventing companies dominating the new communications marketplace should be introduced, and recommended they be included in a new authorisation system for operators who wanted to provide services in these sectors.
The UK Advertising Association is to meet officials of the UK Department of Culture, Media and Sport on 23 March to brief them further on the advertising and media industries’ concerns over the negotiation of the Council of Europe’s revised Transfrontier Broadcasting Convention. Later this week a key drafting group meeting on the text will… Continue reading EU: Transfrontier Convention
The European Commission’s Competition Unit is studying the Council of Registrars’ (CORE) proposals for registration of Internet domain names. CORE has put forward new top-level domains, including .shop .firm and .arts. They plan to add these to .com, .org and .net, which are already in use. 88 companies have set themselves up as CORE registrars… Continue reading EU: Internet domain names
