NCR, a business information and technology company, and Electronic Media Promotions are currently working together to turn automatic cash machines into advertising outlets.In a few weeks time, the hole in the wall will tell you more than the state of your bank balance. Receipts for money will soon couple as advertising slips. Several major high-street… Continue reading Cash-Points, The Latest Target For Advertising
GMTV’s Breakfast First survey, carried out by Continental Research, has found that housewives spend £1,288 million on food and groceries every week. Of this, £77 million is spent on items that are later thrown away.80% of shoppers stick to the same brands. Most brand-switching was found to be induced by price differentials and special offers.56%… Continue reading GMTV Studies Female Spending Power
The conciliation committee, at its first formal meeting, quickly reached agreement on a text of the comparative advertising directive on 25 June. The fact that it took only one meeting of the committee showed a remarkable degree of agreement between member states and the EP on the desirability of permitting comparative advertising throughout Europe.Regardless of… Continue reading EU: Successful Conciliation
Despite losing the case brought against them by McDonalds, the defendants in the so-called “McLibel” case, Helen Steel and David Morris, were heartened by the judge’s controversial comments on the food chain’s advertising to children and are now pressing the ITC and the ASA to “investigate McDonald’s practice of exploiting children in its advertising”. The… Continue reading UK: McLibel defendents step up action
The Amsterdam European Council agreed to a protocol on Public Service Broadcasting within the draft Amsterdam Treaty at the European Summit held on 16-17 June. The text of the protocol reads:“Considering that the system of public broadcasting in the Member States is directly related to the democratic, social and cultural needs of each society and… Continue reading EU: Public Service Broadcasting Protocol
ITV today launched its newly-formed ITV Politics Group, aimed at developing Westminster coverage for its regional programmes.The new organisation, chaired by Anglia TV’s political editor Graham Donaldson, includes all the ITV companies except the Scottish broadcasters and aims to bring their collective “muscle” to bear in dealing with the new Governments departments. It will provide… Continue reading ITV Companies Join Forces
Linda Smith, formerly marketing director at MSM, has been appointed as regional development director at Capital Radio. She will be responsible for the regional stations’ national revenue objectives and will be working closely with both Capital Sales and Marketing and the radio stations. She will take up her new role after the handover of current… Continue reading Capital Announces Senior Appointments
The Radio Advertising Bureau and the Commercial Radio Companies Association are spear-heading a series of joint initiatives entitled Project 2010.The 2010 Manifesto sets out 5 main points:1 Improve commercial radio’s future case and profile with the Regulator, the BBC and the Government.2 Target advertisers, including the national top 10, to reduce churn, provide proof of… Continue reading Radio Moves Into The Next Century
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much… Continue reading TV Round-Up – May
The Independent Television Commission today issued a Direction to all cable operators and satellite licensees which warns against rival broadcasters giving out misleading information about their competitors.The move follows allegations made by a number of cable operators and subsequent counter allegations by BSkyB that employees have given “misleading and denigratory information” about the terms of… Continue reading ITC Reprimands Non-Terrestrial Broadcasters
