Amra, the regional sales house, has taken a minority stake in a new relationship marketing agency called Third Tier which is being set up by ex-Word chief Jeremy Morris.The new venture will aim to generate revenue for different media from sources other than advertising, subscriptions and cover-prices. These could include joint marketing initiatives and other… Continue reading Amra Takes Stake In New Agency
Coronation Street is again top of the pops this week, with Wednesday’s episode attracting a commendable 14.91 million; Monday’s episode came in second at 14.76 million. Eastenders’ storylines pulled in a disappointing number of punters in comparison to The Street this week. The best it could do was 13.86 million on Monday. While, down on… Continue reading TV Viewing Summary W/E 15/06/97
Up until the end of last year EMAP’s Empire and Premiere titles were the only mainstream news-stand magazines which catered for film fans. Then, as if publishers all of a sudden woke up to the fact that the movie magazine market was just waiting to explode, four new titles were launched in the space of… Continue reading Film Magazines – Market Round-Up
In the dispute between CableTel UK Ltd and L!VE TV, the High Court has ruled that CableTel had technically met its carriage operation contract with the TV company.The cable channel had been excluded from the First Choice package recently launched by CableTel; L!VE challenged the legality of this. In May, a court order ruled that… Continue reading L!VE Cable Dispute
Channel 5 has decided to appoint a controller of sport due to its growing ambition to acquire rights to more sporting events.Robert Charles, formerly controller of sport at Yorkshire Television, takes on the newly created role. Sporting output was previously handled by Nick Wilson, who was also in charge of children’s programming. He will now… Continue reading 5 Strengthens Commitment To Sport
Granada will buy Yorkshire Tyne-Tees Television for £711m it was announced this morning. This puts a value of £11.75 on each YTTV share.For the implications of the Granada/YTTV merger, subscribers should click Granada Confirms YTTV Interest.Granada: 0161 832 7211
Digital Television Network, the group who lost its application for the digital multiplex licences B,C and D to British Digital Broadcasting, has issued a joint-statement following the result. James Gatward, chairman of DTN and Barclay Knapp, president and chief executive of NTL, the cable and broadcasting services group who own DTN, said: “We are disappointed… Continue reading DTN Responds
Leo Burnett has scooped the Grand Prix award at this year’s Cannes International Advertising Festival. The agency won the award in the Press and Posters section for its Mercedes-Benz campaign entitled ‘Skidmarks’.Also in the Press and Posters section, Almap/BBDO won the gold award for the UK for its work with Autan Insect Repellant in the… Continue reading Leo Burnett Takes Grand Prix At Cannes
MAGtrack, the media research company, is launching NETtest next week.NETtest is a product that allows publishers with Web magazines to evaluate the visitors who are accessing their sites. Unlike the auditing tools provided by bodies such as BPA and ABC which quantify the total number of ‘hits’, NETtest will provide information on what types of… Continue reading The Net Test
Football’s Premier League has been advised to set up its own television broadcast service when its current contract with BSkyB ends in 2001.According to the Financial Times media consultancy firm Oliver & Ohlbaum has told the League that if it was to arrange its own television service it would double the revenue it currently receives… Continue reading Premier League Advised To Ditch BSkyB
