Leo Burnett has scooped the Grand Prix award at this year’s Cannes International Advertising Festival. The agency won the award in the Press and Posters section for its Mercedes-Benz campaign entitled ‘Skidmarks’.Also in the Press and Posters section, Almap/BBDO won the gold award for the UK for its work with Autan Insect Repellant in the… Continue reading Leo Burnett Takes Grand Prix At Cannes
MAGtrack, the media research company, is launching NETtest next week.NETtest is a product that allows publishers with Web magazines to evaluate the visitors who are accessing their sites. Unlike the auditing tools provided by bodies such as BPA and ABC which quantify the total number of ‘hits’, NETtest will provide information on what types of… Continue reading The Net Test
The Newspaper Society has written to the Department of Health asking to be represented at the government’s restricted-entry tobacco advertising summit. The summit is being held on July 14 to discuss the implementation of the ad ban.The Newspaper Society lawyer, Mary Russell, spoke on behalf of the Society: “The Society has argued that, if a… Continue reading Newspaper Society Speaks Out Against Tobacco Ad Ban
It has just been announced by the Independent Television Commission that British Digital Broadcasting has won the terrestrial digital television multiplex licences B, C and D.BDB is a consortium made up of Carlton Communications and Granada Group and will offer 12 basic and 3 premium channels. The BBC has agreed to provide exclusive access to… Continue reading BDB Win Digital Licence
Speculation is growing that a merger is set to take place between Cable & Wireless Communications and Telewest. If this goes ahead it would create a huge cable company which would probably need the approval of both the Office of Fair Trading and Oftel before it could begin trading.CWC was formed only two months ago… Continue reading Cable Companies In Merger Talk
Good news for the publishing industry; according to Pira International, the paper and packaging research centre, 1996 saw a global collapse in the price of paper and pulp. Its report, World Pulp and Paper 1997-2006 – trends and forecasts, predicts that prices will remain low until the end of the century.Pira International: 01372 802000
IPC has announced that Derek Harbinson is to be the new editor of Loaded . Harbinson, who was previously sub-editor of the title, replaces James Brown who left Loaded earlier this year to join GQ.Of his plans for Loaded Harbinson said: “It will continue to do whatever it wants, covering the things we and our… Continue reading New Editor For Loaded
ITV will no doubt be disappointed that its new peaktime glossy drama Bliss failed to outdo BBC1’s “fly-on-the-wall” documentary Airport in terms of audience figures.On the evening of Thursday 12 June Bliss had a consolidated TVR of 13 (6.883 million) while Airport pipped it at the post with a TVR of 14 (7.805 million). While… Continue reading Programme Analysis: Bliss – W/E 15/06/97
As already reported on Newsline today, the digital terrestrial TV licences for multiplexes B,C and D have been awarded to British Digital Broadcasting PLC, jointly owned by Carlton Communications and Granada Group.The licence to provide the service on the Guaranteed Place Multiplex has been awarded to Digital 3 and 4 Ltd, representing ITV and Channel… Continue reading The Multiplex Awards
Mirror Group has decided to leave the Newspaper Publishers’ Association. In a statement the group said it had “reluctantly” decided to resign because it found the NPA “unsupportive of its aims both individually and collectively for the industry.”Sir Frank Rogers, chairman of the NPA, commented: “I regret the Mirror Group’s decision. The Association will continue… Continue reading Mirror Group Leaves NPA
