IPC today announces the launch of SouthBank Solutions, a new department that will focus on building long-term relationships with key clients and their agencies. It will be headed up by director Arabella Atlee and manager Hazel Barry.Primarily the consultancy will aim to develop new and existing magazine initiatives that help to fulfil the marketing objectives… Continue reading IPC Launch Magazine Consultancy
A new magazine called Golf International will launch on June 30. It will be published by Golf International Services which is a new company set up by the former editor of Golf World and his deputy. Robert Green and Richard Simmons hope that the Irish and British Opens this summer will give the fledgling title… Continue reading Golf Magazine To Launch
The Modern Review, the contemporary culture newspaper which closed in May 1995, is reported to be relaunching in the autumn as a glossy monthly magazine. Julie Burchill, one of the original founding partners is editor- in-chief of the new title and Joanne Mallabar, a former Big Issue editor, will be deputy editor. The anti-hype magazine… Continue reading The Return Of The Mod
ABC //electronic announced today that LineOne has registered for a Web audit.Geoffrey Copeman, chairman of ABC and ABC //electronic said: “We are delighted to welcome LineOne. This reflects on the quality of our product and the desire of major international companies to use the ABC gold standard for audience measurements.”ABC: 01442 870 800
The theme park Thorpe Park is sponsoring LWT’s Weekend Show. The deal runs for 8 weeks from July 11. The new programme, produced by LWT, features Andi Peters and Emma Forbes as they travel up and down the Thames, doing celebrity interviews and running down the events of the weekend.
Coronation Street comes top of the chart this week, with Monday’s episode watched by 14.54 million, but overall soap of the week was Eastenders with an average viewing figure of 13.87 million. Coronation Street scored an average figure of 13.46 million over its four episodes. Emmerdale achieved an average of 10.87 million.Saturday night saw the… Continue reading TV Viewing Summary W/E 08/06/97
Fresh magazine, the monthly women’s glossy which launched in February (see First Issue Review – Fresh), has been suspended. The title, published by Hair & Beauty and aimed at 18-26 year olds, is believed to have struggled in the fiercely competitive young women’s market which include Minx and Now among its recent launches. A spokesman… Continue reading Magazine News
Details of the merger between WCRS’s media department and Mediapolis, set for July 1, are beginning to emerge with some appointments being made (subscribers see WCRS Set To Merge Media Department With Mediapolis).While the majority of WCRS’s media team will carry on with the same job titles, a few changes are reported. Marc Mendoza, media… Continue reading WCRS/Mediapolis Merger Gears For Launch
Charles Marks, an account manager at Express Newspapers, is to become New Media Marketing and Sales first sales director.Zenith Media has restructured its planning department. Deidre McNair, a planning director and Richard Skipper, a systems development director, have both been appointed to the Board. While, Clare Bugler, a consultant at the Davis Company, Lisa Hallinan,… Continue reading Movement In The Ranks
Channel 4 reaffirms its distinctive remit this summer with a £47 million schedule that is asking for criticism from the Daily Mail brigade. Cutting Edge, Renegade TV and a gay zone, Queer Street are just some of the shows bound to spark controversy. This summer also sees the most substantial multicultural season in the channel’s… Continue reading Channel 4 Reaffirms Its Remit
