IPC Southbank Group has announced changes to the promotions department for Marie Claire and Marie Claire Health & Beauty.Sophie Elkan is now marketing and promotions executive for both titles; she previously worked in the advertorials department. Virginie Pernthaller has been appointed marketing and promotions assistant; she previously worked for Le Figaro in France.IPC: 0171 261… Continue reading Change In Promotions
Advanced Techniques Group Worldwide was opened as an independent company, under the J. Walter Thompson umbrella, in March. Yet, the company has already conducted an immense amount of valuable research and has broken even on its first year’s cost provision.It is no wonder then that James Walker, media development director of the research company, is… Continue reading Interview – James Walker, Media Development Director, Advanced
Techniques Group Worldwide
Jet, the petrol station company, is sponsoring Nigel Mihell of Redgrave Racing as he competes in the 1997 Formula Renault Sport Championship.Jackie Sykes, Jet’s PR manager, commented: “the motor racing audience profile is tailored to our exact requirements and will provide us with high levels of visibility amongst opinion-formers and our existing customer base.”RTA PR:… Continue reading Jets Off To The Race
Midland Independent Newspapers has announced that it is involved in discussions with Mirror Group Plc, which may or may not lead to an offer being made for the company. Both Boards are exploring the level of benefits which would accrue from a combination of their respective businesses. Any such offer would be subject to a… Continue reading Mirror In Talks With Midland
New Media Age and The Times have announced the winners of their first ever New Media Effectiveness Awards. The top prize, the Grand Prix award, went to Amnesty International for its Refuge! Human Rights Have No Boarders site http://www.refuge.amnesty.org. The site, designed by Bates Interactive, was praised for being simple, but chillingly effective at delivering… Continue reading Web Award Winners
Peter van Gelder, managing director of Teletext, has been appointed as managing director of British Interactive Broadcasting. BIB is the joint venture between BSkyB, BT, Midland Bank and Matsuchita created to deliver digital interactive services to viewers via satellite *BSkyB Launches Digital Services Company.*Subscribers only
The ITC has published its Code of Conduct on the operation of Electronic Programme Guides, EPGs.EPGs are the services through which viewers are offered programme listings and choices. They will become more important as the number of programme services increases and the technology becomes more sophisticated.EPG providers are required, by the new Code, to ensure… Continue reading Electric Signals From ITC
The ITC’s May report into programme complaints and interventions covers the British National Party’s party election broadcast. 87 viewers complained to the ITC about the broadcast. A large number of these complaints concerned the content of the broadcast, including a sequence which questioned whether a multi-racial society was “what our war heroes fought for.”Each of… Continue reading ITC Recieves BNP Political Broadcast Complaints
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV’s revenue fell 5.7% year on year to £148.81m while Channel 4’s rose 2.2% to £46.5m. The ratio between ITV and C4 revenue for May was 76:24. It is also estimated that… Continue reading TV Revenue – May
The Express will go on sale this week with a cover-price of 20p instead of its normal 35p. The offer, which is being backed by a radio ad campaign, will hope to maintain the recent growth in the title’s sales since it was relaunched in October.Source: ABCSubscribers can access the Press Planner by selecting “Press”… Continue reading Price Cut For Express
