National Readership Survey has decided to withdraw its first survey into national newspaper section readership due to anomalies being discovered in the results. It is thought that these occurred due to bias in the responses.Roger Pratt, managing director of NRS, told Newsline that a six-month second test was now underway which would run until the… Continue reading NRS Withdraws First Section Survey
Price Waterhouse’s Entertainment Media and Communication’s forecast for 1998 predicts that satellite technology will continue to grow and establish its prominence as a communications system. This casts doubt on the widely accepted belief that the future is cable.The report also forecasts that Internet television will grow in stature and the integration of TV and computing… Continue reading The Future Is In The Air
Coronation Street comes top of the chart this week, with Monday’s episode watched by 14.54 million, but overall soap of the week was Eastenders with an average viewing figure of 13.87 million. Coronation Street scored an average figure of 13.46 million over its four episodes. Emmerdale achieved an average of 10.87 million.Saturday night saw the… Continue reading TV Viewing Summary W/E 08/06/97
The Advertising Association has revealed that total advertising expenditure in the UK in 1996 amounted to £11.99 billion; a year-on-year increase of 9.2% or 6.7% in real terms. This is the fifth consecutive year of increase at constant prices since the two-year decline of 1990 and 1991.More money was spent on advertising, in real terms,… Continue reading Adspend At Record High
MTV Networks Europe will launch its UK version of the channel into over 6 million cable and satellite homes across the UK and Ireland from July 1 (see New MTV Channels Announced).The new channel, tailored for a UK audience, will feature British presenters, new shows and the first phase of a redeveloped on-air identity. There… Continue reading MTV UK Launches Next Month
BSkyB’s share price dropped dramatically this morning on rumours that the ITC is considering telling the satellite broadcaster that it must withdraw its stake in British Digital Broadcasting if the consortium wants to stay in the race for control of the three digital multiplex licences which are up for grabs. BSkyB’s price has fallen 43.5p… Continue reading BSkyB Share Price Plummets
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV’s revenue came in at £148.81m while Channel 4’s reached £46.5m. It is also estimated that C5’s May revenue reached £11m which is a welcome increase on April’s figure of £9.67m. In… Continue reading TV Revenue – May
EMAP Online has appointed Terri Paddock as editor of What’s On Stage?, the on-line UK theatre listing service. Paddock, joins EMAP from Firefly Communications.Roger Green, director of EMAP Online, commented: “We are delighted to welcome Terri to the EMAP Online team. She brings a wealth of experience to this role. With her help, and the… Continue reading EMAP Adds To Cast Of What’s On Stage
Crest Lager is sponsoring the champions’ darts match between the 1995 and 1996 world darts champions. The Crest Premium Lager Battle of the Champions tournament will be shown on Sky Sports.
Flextech has established a centralised affiliate marketing department representing its portfolio of channels. Matthew George, formerly affiliate marketing manager at UK Gold and UK Living, will head the department. The planned BBC/Flextech channels will also be represented by the new division *Flextech And The BBC Finally Shake Hands.…..Total Media has promoted Rupert Millington from account… Continue reading Marketing Flextech
