The Direct Marketing Association has launched a new Code of Practice which member companies will be expected to comply with by October.The new Code comes at a time when complaints relating to direct marketing are at an all time low. The percentage of complaints made to the Data Protection Registrar have fallen from 49% in… Continue reading New Direct Marketing Code
Football Monthly will be relaunched on 1 August after seven months of being off the newsstands. According to Press Gazette the 46-year-old title has been bought by Chelsea Communications, the media arm of Chelsea Village which also owns Chelsea Football Club.The title will aim to cater for a niche readership in the football magazine market… Continue reading Football Monthly Returns
The Independent Television Commission has awarded the Channel 5 teletext licence to Sky Five Text, which is jointly owned by BSkyB and Channel 5 Broadcasting. It is expected that the service will begin broadcasting within the next year though the actual licence will be granted by the ITC in the next twelve weeks.The licence was… Continue reading Sky Wins C5 Text Licence
http://www.getty-images.com/hultonTo get the best from this site you need to download a plug-in, but unfortunately this is a challenge that makes the Krypton Factor look as easy as a game of Snap.Once you have achieved the seemingly impossible and plugged the system in to its source of enrichment, a kaleidoscope of brilliant images appear. The… Continue reading Web Site Of The Week – Getty Images
The north London arm of Independent Newspapers will be buying the Kentish Times group of newspapers, it has been announced.Independent, which owns titles including the Camden & St Pancras Chronicle, the Chiswick & West London Guardian and the Ealing & London Recorder, is believed to be paying around £10m for the group which has seventeen… Continue reading Kentish Times Find Buyer
Scott Williams has been appointed programme controller at Invicta FM; he takes-over from Paul Jackson who is going to become programme controller at BRMB.Williams has worked across all areas of programming and has been programme controller at GWR Swindon for the past two years.In his new role, he will be responsible for overseeing the future… Continue reading New Programme Controller
The Advertising Association has welcomed the adoption yesterday by the European Parliament of the Larive Report on the European Commission’s Green Paper on Commercial Communications.Lionel Stanbrook, deputy director-general of the AA, said: “The result is very good from the UK advertising industry’s point of view. This endorsement by the European Parliament has given the Green… Continue reading AA Welcomes Adoption Of Larive Report
TSMS has signed a new four-year air-time sales contract with S4C, the Welsh broadcaster.TSMS: 0181 991 6666
The Mirror is launching an A4 soccer magazine on 28 July. The colour publication Football Fever will be included with the paper every Monday. A five week TV advertising campaign supporting the launch kicks-off on 27 July.Mirror Group: 0171 293 3000
The banned Rover 600 ‘Hostage’ ad, which prompted 134 complaints to the ITC *Rover Gets A Telling Off, has generated more national press coverage than any other ad for a consumer product in the second quarter of 1997.The Propeller ‘Ads That Make News’ survey found that the Rover advert had 15 articles written about it,… Continue reading Rover Ad Generates Maximum Attention
