One of my responsibilities for the ITV Network is to market all network sport sponsorship opportunities, and it is this subject that I will concentrate on today looking at past deals and looking ahead to ITV’s future sport packages.But, before that, I would like to bring you up to date with some additional ITV research.… Continue reading Tim Brady -TOM Research
A report by Ernst & Young, the accountancy and consultancy firm, claims that the number of financial services using the Internet to process transactions is rising rapidly. The research has found that around 13% of the 130 financial services companies surveyed in 17 countries are using the Internet for customer transactions. Ernst & Young predict… Continue reading More Money Falls Through The Net
L!VE TV has acquired the live rights to three international football tournaments.The Manchester United Internationals, where the team tour the Far East will be screened between the 17-23 July. The UMBRO International Tournament, featuring Newcastle United, Ajax, Everton and Chelsea, will be shown on the 26-27 July and the Merseyside International Youth Festival will be… Continue reading Manchester United Go L!VE
Research carried out by GWR Group, in association with BT and the Direct Marketing Association, has found that direct response advertising on radio has grown by 40% year-on-year.The medium was also found to be more effective than TV, in terms of response rates. Direct response radio delivers an average response rate of 0.15% of the… Continue reading Direct Results
Scottish Media’s announcement on Monday that it is negotiating a takeover of Grampian Television (subscribers see Scottish Media Moves On Grampian) benefited both companies throughout last week. Scottish initially rose 15 to 690p and then rose consistently to close at 698.5p on Friday. Grampian performed even better, soaring 40 to 302.5p on the Monday and… Continue reading Sharewatch W/E 6/05/97
Average weekly Cinema admissions in April grew 0.7% year on year to reach 2.67 million. Over the whole month a total of 11.4 million people went to the cinema which is the highest April figure since 1974.The Cinema Advertising Association gave the Star Wars films and Space Jam as reasons for the high attendances during… Continue reading Star Wars Help April Cinema Admissions Grow
Channel Islands Communications (TV) Ltd has announced record trading profits for the year ending 31 March 1997.Operating profits increased 10% to £1.4 million and turnover increased 11% to £10.6 million. The good news sent earnings per share up 8% to 9.12p.The chairman of the TV company, John Riley said that broadcasting interests experienced growth in… Continue reading In The Right Channel
The International Federation of Audit Bureau of Circulations has approved a reporting and measurement standard for audits of Internet Web site activity. This is the first time international accountability standards have been established for media audits. Gloria Jarman, IFABC secretary general, said: “this fosters growth in the web as an international advertising medium.”The IFABC’s standards… Continue reading Internet Audits Approved
The Daily Telegraph is still the highest selling paper in this sector, selling 1,132,789 copies in May. This represents a 6.5% market share and an 8.9% increase for the last 6 monthly period year-on-year. The Times is also seeing an increase in sales in this period rising from 669,640 from December to May 1996 to… Continue reading National Press Round-Up – May ABCs
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest
