A report by Datamonitor into the European networked games industry predicts that combined online merchandising and advertising revenues will outweigh income from subscription and usage charges by the year 2001.Datamonitor: 0171 625 8548
For the final time in his 5 year tenure, Marcus Plantin, ITV Network Director, unveiled the channel’s new season of programmes. In an Engilish country garden setting, the attendants were crowded into a marquee for a slide-show preview of what the different ITV programme genres had to offer.The promotion centred around new dramas starring proven… Continue reading ITV Autumn ’97 Press Launch – Review
United Provincial Newspapers Ltd has taken the sales operation forThe Yorkshire Post newspaper away from AMRA. Sales for the paper will now be handled by UPN’s in-house sales division, UPN Media Sales.Richard Parkinson, UPN’s national sales director, said: “The Yorkshire Post is one of the most individual regional newspapers in the country and this move… Continue reading Yorkshire Post Moves Sales In-House
The ITC has published its May report into TV advertising complaints. The Rover 600 advertisement was found to be insensitive. The ad features a prisoner exchange in a mountainous region. Viewers had objected to the similarities of the ad’s story-line with ongoing hostage situations, particularly that of two Britons in Kashmir. The ITC upheld the… Continue reading Rover Gets A Telling Off
Jon Trowsdale has been appointed general manager of NTL Broadcast’s radio group. He will lead the group into the digital era. Trowsdale is currently product manager at Digital Audio Broadcasting. He will replace Mike Thorne who is moving over to NTL International.NTL Radio: 01962 823 464
‘The news that there was a new golf magazine on the market might possibly have caused the reaction “Excellent; just what the world needed.” I doubt it though. More likely…“Aren’t there enough of those already?” ‘ Robert Green, Editor.Such a statement admitted the first editorial of this new title, acknowledges the sense of surprise felt… Continue reading First Issue Review – Golf International
BARB is changing the current contract specification for reporting the viewing of 16-24 year olds.The current specification controls the number of 16-24 year olds for each regional panel. BARB has analysed the composition of the total population of this age group across all panels and found that the profile does not always match the Establishment… Continue reading BARB Changes Measurements For 16-24 Year Olds
BSkyB showed a very slight move upwards this week, closing on Friday at 444p, but there is no strong evidence to show that the company will make a quick recovery from its dramatic share fall. The share price has fallen over 25% in the last three weeks.Mirror Group’s shareholders seem to have welcomed the company’s… Continue reading Sharewatch W/E 4/7/97
Heart , the radio group, is looking to expand its successful radio format; there are plans to open Heart Radio stations across the country. The group, which already has stations in London and Birmingham, will be bidding for the North-west licence which comes up in August and the North-east licence which comes up in January.… Continue reading Heart Is Looking To Pump Out Around Britain
