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Marie Claire has launched its 26th edition in South Africa. The title is published in Johannesburg, under licence with Perskor Group.Marie Claire International: 33 1 41 46 88 65

Today’s ITV Sponsorship ’97 conference revealed the latest findings from ITV Sponsorship’s on-going tracking study. The research, conducted by Millward Brown International, covers over 50 ITV Network sponsorship deals on screen after April 1995. For the first time, the research has shown that sponsorship is as effective as spot advertising in generating TV presence for… Continue reading It’s Official, Sponsorship Works

ITV’s primetime drama Bodyguards captured a consolidated audience of 7.106 million, a TRV of 13, on Thursday 15th May. On other channels at the same time (9pm) were Dispatches (C4, 2 TVRs), Competition (C5, 1 TVR), Sportsnight (BBC1, 12 TVRs) and Place for Annie (BBC2 5 TVRs).Advertisers in Bodyguards’ two centre breaks were Vauxhall Corsa,… Continue reading Programme Analysis: Bodyguards W/E 18/05/97

At its Council meeting last week, the IPA elected Cheetham Bell and Target Direct Marketing into its membership. This brings the total number of IPA member-agencies to 214.IPA: 0171 235 7020http://www.ipa.co.uk/

Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster. Further details will appear on Newsline shortly.

Advanced Techniques Group Worldwide was opened as an independent company, under the J. Walter Thompson umbrella, in March. Yet, the company has already conducted an immense amount of valuable research and has broken even on its first year’s cost provision.It is no wonder then that James Walker, media development director of the research company, is… Continue reading Interview – James Walker,Joint Managing Director, Advanced
Techniques Group Worldwide

Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest

BBC1’s Lottery show on Saturday evening recorded its lowest ever audience, according to unofficial overnight data. The programme was watched by 6.2m, giving it a 31% audience share. This compares to ITV’s 8.8m, or 43% share, for the final of Stars in their Eyes. The Lottery broadcast normally gets an audience of around 11 million.… Continue reading Lottery Viewing Plummets

Grampian and STV have confirmed that they are merging in a £105 million deal. STV’s parent company, Scottish Media, will instigate the merger through a bid for Grampian. The offer values Grampian shares at £3.20The two TV companies began merger talks last week *Scottish Media Soars On Merger Talk.*Subscribers onlyGrampian: 01224 846846Scottish Media: 0141 300… Continue reading STV And Grampian Merge

(Updated at 12:27pm)Grampian and STV have confirmed that they are merging in a £105 million deal. STV’s parent company, Scottish Media, will instigate the merger through a bid for Grampian. The offer values Grampian shares at £3.20The two regional services will both maintain their separate branding which is seen by Scottish as “a great strength.”… Continue reading STV And Grampian Merge