The Times and Sunday Times have signed up with ABC //electronic to have their Websites audited. The News International sites join VNU, Channel 4 and Capital Radio which are also having their Internet pages audited by the Audit Bureau of Circulations subsidiary.A spokesman for News International said that the audit is expected within the next… Continue reading News International Website To Be Audited
Channel 5’s coverage of the World Cup qualifier between England and Poland on Saturday night was watched by an average of 4.5 million people, with a peak audience of 5 million, according to unofficial overnight data. Of the average audience, it is estimated that around 3.9 million watched the game via the terrestrial signal, with… Continue reading C5 World Cup Game Watched By 5m
The UK government has announced that, in addition to introducing legislation to outlaw tobacco advertising, it will also ban tobacco sponsorship of sporting events. On 19 May Frank Dobson, the Secretary of State for Health, said that the Bill to ban advertising will now include “all forms of tobacco advertising, including sponsorship.” Meanwhile, Tessa Jowell,… Continue reading UK: Tobacco Sponsorship To Go
Scottish Media, the group which owns Scottish TV, has this morning confirmed that is in takeover talks with Grampian in a deal worth around £100m.Scottish Media has said that it would offer 320p per Grampian share, which closed at 262.5p on Friday. The move is likely to be investigated by the ITC, which would probably… Continue reading Scottish Media Moves On Grampian
In Germany there is increasing pressure for an outright ban on the advertising of alcoholic beverages on TV. The federal government has reiterated its call for a restriction during sports broadcasting, and five health ministers of the regional states have called for a total ban on TV. The ZAW regards this as an unwarranted interference… Continue reading DE: Pressure Increases For A Ban
20 per cent of Britain’s 200 biggest companies will be advertising on the internet by 1998, according to a survey by the Incorporated Society of British Advertisers (ISBA). Of those intending to advertise on the Internet, most would not use an agency to do so and all said they would value the recently-introduced Audit Bureau… Continue reading UK: Internet Advertising To Grow
Among the numerous proposed amendments of the EU Treaty to be considered at the European Summit in Amsterdam in June is one to exempt public broadcasters (radio and television) from EU rules on state aid. In April, the Council of Cultural Ministers agreed to add an Annex to the EU Treaty, exempting MS from Treaty… Continue reading EU: Exemption for public broadcasters
It is reported that the ITC could announce the winners of the digital terrestrial licences later this week. There is also speculation that the licences could be split between the two main rivals, the British Digital Broadcasting Consortium and Digital Television Network Ltd.The ITC, however, has refused to confirm or deny either of these rumours.
ITV sales houses Carlton, Laser and TSMS have joined forces with Cable & Wireless Communications to launch a call handling service for TV advertisers. Call ITV aims to create a single number from which viewers will be able to buy products, gain information and receive brochures from a number of advertisers.The move was prompted by… Continue reading ITV To Launch Call Handling Service
EMAP’s preliminary results for the year ending 31 March 1997 were released today. They show that pre-tax profits for the group were up 40% to £121 million. The operating profit margin was up 2.8% to 16.4%. The final dividend has been set at 8.7p. The sale of its newspaper businesses allowed the group to significantly… Continue reading Profits Up 40% At EMAP
