Sky Sports has overtaken the BBC to claim pole position as the nation’s favourite sports channel, according to CIA MediaLab’s latest Sensor survey.In a representative sample of adults 15 years and over, 32% of adults, with or without cable and satellite TV, said that Sky Sports provided the best sports coverage in the UK. BBC1… Continue reading Sky Sports, The Nation’s Favourite
A fundamental change is expected in retailing over the next 5 years. This prediction has been made using the findings of research carried out by Verdict, retail consultants.Verdict argues that the changes in the demographic profile and aspirations of consumers will have a profound effect on the nature of retailing. The sharp drop in the… Continue reading The 21st Century Consumer
Research International has conducted research into baby boomers, the generation born after the end of the first world war. Jane Gwilliam, managing director of Research International UK commented that the findings of the report carry messages of vital importance to all advertisers and marketers of international brands. “Understanding what makes Boomers tick and what turns… Continue reading Baby Boomers
Revenue Total terrestrial TV revenue for April came in at £199.6m, including the £10m which Channel 5 brought in during its first full month on-air. ITV’s total revenue figure was £145.5m, down 0.3% on April last year, while Channel 4’s increased 1.1% to £44.5m. The ratio between ITV and C4 was 77:23.Total April TV Revenues… Continue reading TV Round-Up – April
The Radio Times readership survey of viewing and listening habits was published today. Editor, Sue Robinson comments: “Nearly 40,000 people returned our survey which shows what a major part TV plays in our lives. The results provide a fascinating insight into our relationship with the box.”The news is that ITN’s Trevor McDonald is Britain’s most… Continue reading The News Is The Most Shocking Programme On TV
The proprietor of the Daily Mail, Lord Rothermere, has hinted that the title may become pro-Labour in the near future. He first sparked the speculation by moving from the cross-benches in the House of Lords to the Labour side and it is reported that he said on BBC Radio 4’s World At One that if… Continue reading Daily Mail Could Support Labour
The Racing Post has appointed Amra Ltd to support its drive to win a share of mainstream consumer advertising revenue. This is the first time that the paper has employed a sales house.“Working with Amra, we identified an opportunity to increase the Racing Post’s revenue significantly by maximizing its ability to target that notoriously inaccessible… Continue reading Amra Wins The Race
CIA Group PLC, Europe’s second largest independent media buyer, is to put the final link into its European agency chain with the conditional acquisition of Scandinavian media specialist MarMedia Group.The MarMedia Group, whose agencies trade as Media Marketing Group, is one of the top two media specialists in the region. In Sweden, the Group is… Continue reading CIA Move Into Scandinavia
The ITC’s annual survey of average monthly subscriptions has revealed that the average monthly television subscription, paid by customers, stands at £24.50 (inc. VAT). This means that television subscriptions across the cable industry total £577,750,909 (inc. VAT) on an annual basis.At 22%, the latest cable television penetration rate is the highest ever recorded for the… Continue reading Cable Subscriptions Exceed Half A Billion Pounds
Zenith Media has published its six-month UK Television Forecasts to 2003 covering advertising, viewing, satellite, cable and audience costs-per-thousands.According to the report, total UK advertising expenditure grew by 7% in 1996, 4.5% in real terms after accounting for RPI, and is forecast to rise by a further 6.9% this year, or 3.8% in real terms,… Continue reading TV Forecasts
