Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break included Adidas, Pepsi, Domestos and Everest, while the second break featured, among others, Orange Tango, the Mail on… Continue reading Programme Analysis: New Baywatch W/E 20/4/97
British data protection officials have advised Elizabeth France, the data protection registrar, to start legal action against several recently-privatised utilities to prevent them from using their customer databases in order to sell other services. The companies concerned are regional electricity suppliers. Last month the data protection agency sent warnings to two other privatised utilities –… Continue reading UK: Legal Action Against Privatised Utilities
The German Bundesrat or federal Parliament has voted against a proposed total ban on all cigarette advertising, against the demand for such a ban by two Bundesrat committees. The vote follows a similar stance by the Bundesrat adopted in 1989, 1991 and 1993, when it voted against proposals to ban all tobacco advertising throughout the… Continue reading DE: Parliament Votes Against Total Ad Ban
Cordiant’s annual report reveals that Bob Seelert, the advertising group’s chief executive, was paid £920,069 in 1996, according to today’s FT . The figures also reveal that Michael Bungey, chairman of Bates, was paid £880,758 and Ed Wax, chairman of Saatchi & Saatchi, had a salary of £871,739.
The Media Research Group’s 1997/98 committee has had its first meeting and all the various responsibilities have been assigned.Chair – Belinda Beeftink, Telmar CommunicationsMembership Secretary – Nick Hiddleston, Universal McCannTreasurer – Richard Bedwell, RSL MediaEvening Meetings – Denise Gardiner, Leo BurnettEducation – Rosemary Taylor, Rosemary Taylor & Assoc.Publicity – Peter Bowman, WCRSSocial Events – Sofie… Continue reading MRG Committee News
In a landmark ruling for the US tobacco industry, federal judge William Osteen at Greensboro court in North Carolina has ruled that the US Food and Drug Administration (FDA) has the right to regulate sales and labelling of cigarettes, but has no authority over the advertising of cigarettes and tobacco products. The ruling has been… Continue reading US: Federal Court’s Controversial Ruling
An analysis of the latest available Party Election Broadcast audience figures by CIA Medianetwork has shown a slump in viewing compared to the last election.The figures reveal that viewing to the Conservative, Labour and Liberal Democrat broadcasts fell by 4.3 million, 4.5 million and 3 million adults respectively compared to the comparable election week in… Continue reading Survey Shows Drop In Election Broadcast Viewing
The new laws clamping down on tobacco advertising and sponsorship are already beginning to bite. The du Maurier Classic, one of the LPGA tour’s four major championships, may die because of the new legislation. The 1997 Classic will happen between 31 July and 3 August at Glen Abbey, Oakville, in Ontario, but officials say that… Continue reading CAN: Golf Tournament Threatened
In the US various city authorities are taking independent action to ban outdoor tobacco advertising. The Supreme Court has granted permission for the state of Baltimore to ban tobacco outdoor advertising near places where children gather; New York City has introduced legislation banning cigarette and smokeless tobacco advertising and promotion within 1,000 feet of playgrounds,… Continue reading US: Cities Begin To Ban Advertising
The Securities and Futures Authority (SFA), the financial watchdog in the UK, has issued guidelines on the use of the Internet by its regulated securities firms. This follows the development by many of those 1,359 firms of their own websites and the offering of electronic services for dealing and investment advice. While the SFA said… Continue reading UK: Watchdog Considers The Internet
