Magazines 97, the two-day conference dedicated to magazines, was held in the luxurious surroundings of the Grosvenor House Hotel. The conference kicked-off with a debate entitled ‘Making Markets Multiply’. George Bull, Grand Metropolitan, was scathing about new technology, he believes that the old tried and tested media is still the most profitable. His message is… Continue reading PPA Magazines 97 Conference – Day One
Sky TV has linked up with American Express’ Travellers Cheques and Foreign Exchange Mail Order Unit to create ‘Sky Travel Money Direct’, a television holiday money ordering service for its customers.The new service, part of Sky’s ‘Interactive Text’ function, is now available to a potential 4.6 million homes and will allow users to order between… Continue reading Sky Links Up With American Express
Sue Moseley, strategic planning director, TSMSTime after time, we know TV advertising works. The fact that it has grown into a 2.5 billion pound business is proof of that. However, there are still a great number of unknowns such as whether in large, stable, fmcg, markets advertising does actually produce incremental sales in the short… Continue reading You Read, You Watch, You Listen, You Buy – Don’t You?
Laser Satellite & Cable has said that it will be running Turtlewax advertorials on Granada Sky Broadcasting’s Men and Motors programme strand. The two minute advertorials, produced by GSB, will go out at midnight on Wednesday, Friday and Sunday. Turtlewax has also bought airtime to support the advertorials. CIA Media Solutions concluded the deal with… Continue reading Laser Satellite And Cable To Use Advertorials
Investment Week carried off awards for editorial and publishing excellence at the PPA Magazines 97 Awards held last night. Picking up ‘Business & Professional Magazine of the Year’ and ‘USM Publisher of the Year’ (for companies with less than 25 employees) for Tim Weller, the title’s publisher.Other winners included:FHM (EMAP Metro) – COMAG Consumer Magazine… Continue reading PPA Magazines 97 Awards
According to Buckingham Palace the Queen’s internet site has received 12.5 million hits since its launch on March 6th, with more than a million accesses made in the first 24 hours. Yesterday saw the site extended by 85 pages, holding further profiles, royal history and speeches. Unsurprisingly perhaps, the most frequent visitors are Americans!The official… Continue reading Royal Internet Site – Gets Public Approval
As the weather begins to turn for the better, so do our soap writers attempt more and more little twists to keep their audiences glued to the screen. Still, with an audience figure of 17.40 million for Monday’s Coronation Street being the high of the week, and the rest of the soaps chasing, it looks… Continue reading TV Viewing Summary W/E 27/04/97
NYNEX CableComms Group PLC today released its unaudited operating statistics and financial results for the quarter ended 31 March 1997.Total revenue increased by 43% to £46.5 million for the quarter, with residential telephony revenue increasing 43% to £21.2 million, cable television revenue increasing 34% to £19.1 million and business telephony increasing a massive 92% to… Continue reading NYNEX Results Show Continued Growth
Following VNU’s mag.net website audit last month (Newsline 9/4/97), Microsoft (MSN-UK) have registered with ABC //electronic to receive an audit and certification.MSN-UK’s advertising sales manager, Tom Bowman, said of the move; “We are pleased to be working with ABC //electronic to create honesty in the UK Internet market. Auditing to openly agreed criteria will help… Continue reading Microsoft Ask For Web Audit
Results for the nine months ending 31/03/97 show BSkyB with pre tax profits up 21% to £215 million – an increase of £38 million. Turnover now stands at £913 million, up 24% on the same period last year – 84% of this total coming from subscription revenues, with advertising now contributing 11%.Total paying subscribers were… Continue reading BSkyB Profits Up 21%
