Animal magazine publisher Gong is to launch its third magazine, All About Dogs, on 23 February. The bi-monthly glossy will retail at £2.20 and have an initial print-run of 50,000.A source at the magazine described the editorial content as a “lively, educational and informative view of dogs”, and dealing with any related aspects. It is… Continue reading Gong Publishing Launch Dog Magazine
A recently released report by advertising agency JWT has revealed interesting facts concerning advertising in the festive season. In December six discussion groups were held among groups of women in both the north and south: the groups encompassed three different life-stages: women 25-35 years without children, women 25-35 years with children and women 35 years… Continue reading JWT Research Findings On Christmas Advertising
A northern rival to Cosmopolitan and Marie Claire is to be launched in Scotland this spring. The new title is edited by Grace Franklin, a former Scottish Daily Record features writer.The title, which has an initial print-run of 10,000, will cost £2.00 and is aimed at ABC1 women aged 30 plus. Franklin commented that the… Continue reading Scottish Rival To Cosmo And Marie Claire
Classic FM will be the first national radio station to introduce a research facility for major sponsorship campaigns.The station currently offers selected advertisers two-wave research on campaigns and will now be improving the research services available. Research to determine awareness will be developed and broadened to cover advertising and sponsorship campaigns separately; there will also… Continue reading Classic FM Offers More Research To Advertisers
The ITC has received three applications for the local delivery franchise for Southern County Durham and Northern Yorkshire areas.The applicants are: Bell Cablemedia Plc, with a bid of £1,750,000, who own the neighbouring Wearside franchise, and propose to offer service by 2002 to 132,000 homes; Cable and Telecoms North Ltd, with a bid of £626,866,… Continue reading Applicants Bid For Cable Franchise
Paul Corley has been announced as ITV’s new Controller of Network Factual Programmes. He joins the Network centre in March from Carlton UK Television, where he is currently Managing Director of Carlton Broadcasting.He joined Carlton in 1992 as Controller of Factual and Regional Programmes, and was appointed Managing Director of Carlton Broadcasting in January 1995.… Continue reading New Controller Of Factual Programmes At ITV
The number of people employed in IPA member agencies as at 1 September 1995 is estimated to have been 12,300 at 225 member agencies, compared with 11,800 at 221 members in September 1994, according to the latest IPA census figures.This is the second year of recovery from the low point of 11,100 as at 1… Continue reading Agency Recovery In Terms Of Employment – Good News For Media
Depts
Martin Jacques, the deputy editor of the Independent, has resigned. The move was expected after the departure of editor Ian Hargreaves, who was responsible for recruiting him 15 months ago. Martin Jacques’ successor is Charles Leadbeater, editor of the Independent Section II.
SoapsCoronation Street continues its stranglehold over the soap category with 64 episodes of the show appearing before the next best placed soap, which was the Eastenders episode broadcast on Tuesday February 21st which attracted 17.02 million viewers. The top rated Coronation Street episode was the one shown on Monday January 9th which was watched by… Continue reading Top Programmes For 1995 – Diana Reigns Supreme
The Newspaper Society has issued its formal response to the Government’s Broadcast Bill, in which it says that the Bill is discriminatory, and threatens the position of regional and local newspapers.The Newspaper Society points out that the Bill will enable national newspapers and magazines to own radio stations in their circulation areas, but will prevent… Continue reading Broadcasting Bill Is Discriminatory – NS
