Gary Cunningham’s talk focused on the Internet as the marketing tool of the future. The Marketing Services Director from Proctor and Gamble spoke about the formation of CASIE, an industry coalition which looks after advertisers’ interests in new media. Research carried out by CASIE indicates that technologies such as interactive TV, pay-per-view movies, and video… Continue reading ISBA Conference: Marketing’s Future
The ITC has announced that it has received two applications to run the local cable delivery franchise for Chesterfield.The applicants are: Diamond Cable, a subsidiary of the company which already operates the franchises for Mansfield and Nottingham, bidding £2,127,300 and proposing to offer service to 89,000 homes by 2005; and Eastern Derbyshire Cable Communications, a… Continue reading Applications For Chesterfield Cable Franchise
The European Parliament will try tomorrow to impose quotas on television and fix controls on the Internet.The moves, by the Parliament’s dominant Socialist bloc – which includes British Labour MEPs – would force broadcasters to transmit a minimum amount of home-produced programmes. This is to stop what some MEPs see as a flood of American… Continue reading Meps Push For Controls On TV And Internet
Dominic Owens, Advertising and Design Manager with Prudential, followed on from Mr Haselhurst’s speech and examined the need for advertisers to look at mediums other than TV on which to run their campaigns.He said that press and posters could theoretically reach more people than a TV ad at a fraction of the cost. He also… Continue reading ISBA Conference: Inflated Fragmentation 2
There has been increased speculation that Carlton may make a hostile takeover bid for MAI after Thursday’s merger between MAI and United News and Media.Carlton Communications, long-rumoured to be on the lookout for a takeover, is believed to be facing pressure from the City to launch a bid due to the MAI merger lacking industrial… Continue reading MAI Merger Leads To Increased Speculation
The IPA has published its Fourth Quarter 1995 TV Trends Report; this allows an overview of 1995’s television viewing as a whole. The average daily hours of viewing to total television were 3.59 hours in 1995 compared to 3.60 hours in 1994, halting the steep decline which has been recorded in recent years. The average… Continue reading TV Viewing Decline Slows
The Sunday Times Web Site, which launched a month ago, is claiming that more than 85,000 people have registered as users. This has more or less doubled from their claims two weeks ago that 47,000 users had registered.The site, which includes every edition of the Times and Sunday Times, as well as additional on line… Continue reading Sunday Times Net Claims 85,000
The IPA has submitted its recommendations for the ITC review of its Code of Programme Sponsorship, which call for some changes.The IPA has recommended that the ITC should ensure the same approach for sponsored and non-sponsored programmes on credits; it is also recommending that the rules on the sponsorship of general interest programmes, such as… Continue reading IPA Calls For Change To Sponsorship Rules
Thursday night’s episode of Emmerdale attracted well over 13 million viewers, giving the show its highest viewing figure for the past two years.According to live overnight BARB figures, 13.3 million viewers tuned in to see Frank Tate catch his wife Kim in flagrante with her lover Dave; this was a 55% share of the available… Continue reading Emmerdale Achieves Highest Figure In Past Two Years
Premier Radio, the UK’s first commercial Christian radio station, has signed a sponsorship deal with Christian conference centre Mulberry House in Epping Forest, Essex. The sponsorship of Premier’s Lifeline service will run for one year from February 1996 and will include regular programme features and trailers throughout the day.Lifeline is a telephone information and advice… Continue reading Premier Signs Sponsorship Deal For Community Help-Line
