Nick Park’s animation film A Close Shave shown on Christmas Eve has given BBC2 its highest audience figure for 1995 of 10.62 million viewers. The 30 minute comedy thriller attracted a TVR of 20 and consolidated share of viewing audience of 41% easily beating Wallace & Gromit’s nearest rival Cliff Richard by over 2 million… Continue reading TV Viewing Summary – Wallace And Gromit Give BBC2 Biggest
Audience
CIA MediaLab’s latest Sensor study indicates that Britain’s adults would still like to see more documentaries and films on TV in 1996. When asked which types of programmes they would like to see more of, documentaries (58%) and films (52%) were the top choices.Older viewers are more keen than average on documentaries; sixty-five per cent… Continue reading Viewers Call For More Documentaries And Films For 1996
According to the second wave of the TGI New Media Monitor, awareness of the Internet is increasing steadily, with 68% of the population having heard of it. This rises to 88% amongst ABs, and represents an increase of 13% in awareness compared to research conducted in September 1995.However, understanding of the Internet is still limited;… Continue reading Understanding Of Internet Is Limited
http://www.the-times.co.uk/The Times is the first of Rupert Murdoch’s News International titles to go on the Internet. The site launched on 1 January, and will be followed on Sunday 7 January by the Sunday Times.The Times has gone one step further than most press-related Internet sites in that the whole paper is on the net every… Continue reading The Times Launches Web Site
The Radio Authority has announced a positive reaction to the Government’s new proposals regarding Independent Radio in its new Broadcasting Bill. Many of the points recommended by the Authority have been included, including the intention to maintain the regulatory framework for commercial radio.Also welcomed is the fact that the Bill provides a strong framework for… Continue reading Radio Authority Reaction On Publication Of Broadcasting Bill
The Radio Authority has agreed to amend Premier Radio’s Promise of Performance after a request from the station. This is the part of the Radio Authority license which describes the character of service a station has to provide.Premier Radio will now be allowed to broadcast an increased amount of music, with a speech/music ratio of… Continue reading Radio Authority Agrees To Programming Changes At Premier
Saatchi & Saatchi has announced the appointment of John Fitzgerald as President and Chief Operating Officer, responsible for worldwide operations. John Fitzgerald joins from McCann-Erickson, where he was Chairman and CEO of McCann-Erickson Japan.Fitzgerald will be responsible for new business, finance and profitability, reporting to Ed Wax, Chairman. Bob Seelert, recently appointed Chief Executive of… Continue reading Saatchi & Saatchi Appoint New Chief
Today’s Independent carries predictions for 1996 from the media industry. Among those from the television world, Michael Grade, chief executive of C4 predicts legislation to provide for the abolition of the Funding Formula, and “lots of great British films because of C4 investment”. Will Wyatt, managing director of BBC TV predicts more homes will switch… Continue reading 1996 Media Predictions
Nestle has signed a sponsorship deal with ITV for its new Hippo Yogofrais brand. Nestle will sponsor ITV’s new pre-school children’s programme – Potamus Park. The twenty-five programmes in the series, which begin broadcasting on 3 January 1996, are 10 minutes long and will be broadcast on Wednesdays at 3.30pm. The programme is made for… Continue reading Nestle In Network Sponsorship Deal
Northcliffe Newspapers have announced a new group circulation support team; Carolyn Mackinnon-Ure is appointed Assistant Group Circulation Director, Darron McLoughlin and Gerry Eagle are appointed Group Newspaper Sales Development Executives (North and South) and Malcolm Cocking is appointed Group Reader Holiday Executive.All the above positions will report to Richard Dodd – Group Circulation Director who… Continue reading Northcliffe Newspapers Sales Appointments
