The majority of viewers want more guidelines on television programme content, such as pre-transmission warnings, according Broadcasting Standards Council research. 94% of viewers would welcome more guidelines especially for programmes that contain violence, sexual material and bad language.At present the most reliable indicator of content is seen to be programme timing, with 65% of people… Continue reading Television Programmes Need More Content Warnings
The IPA elected three new companies into its membership at a Council meeting yesterday;M&C Saatchi LtdSpotlight Advertising LtdWalsh Trott Chick SmithThere are now 226 agencies with an IPA membership.
Worrying research for the advertising industry has been released by Lowe Howard-Spink, which claims that approximately one third of the population actively avoid half the advertising on television and another third see only 79% of the ads transmitted in and around the programmes they watch.More worrying still is the fact that the number of people… Continue reading “Ad Avoiders” Make Up One Third Of Population
McCann Erickson has hived off its entire media department into a new media dependent called Universal McCann, as of today; Universal is a 100% owned subsidiary of McCanns.The company will remain within the McCanns building “for the foreseeable future.” The managing director will be Trista Grant, but the structure of the board is not yet… Continue reading McCanns Forms Media Dependent
The ITC has clarified its position on the Channel 4 funding formula following press reports yesterday that they supported Channel 4’s claims. The ITC believes that the current funding formula should be retained, as planned, until 1997, and should then be revised, not scrapped. The ITC would hope to see a situation where under normal… Continue reading ITC Supports C4’s Call For Funding Change
Granada To Launch Soap Channel Granada, in association with BSkyB, are to launch ‘Granada Platinum’ early in the New Year. With access to both Granada and LWT libraries the channel will be offering programmes such as The Professionals, Dempsey and Makepeace and The Gentle Touch, along with Coronation Street reruns. It is expected to trasmit… Continue reading Granada To Launch Soap Channel
The Independent Television Commission has announced today that it is to reduce the licence fees payable by its licensees in 1995, and has published tariffs for 1996. The fee payable by all of the ITC’s licensees in 1995 (terrestrial, satellite and cable services) has been reduced by 5%, amounting to £0.8m in total. This rebate… Continue reading ITC Reduces Licence Fees
BBC1’s exclusive interview with Princess Diana has predictably topped the programmes ratings list. The Panorama special was watched by 22.77 million exactly 5 million more than the second programme on the list, Monday’s edition of Coronation Street. The first part of the Beatles Anthology, which traced the rise of the Fab Four, only appears at… Continue reading TV Viewing Summary – Di Beats Street
The Newspaper Society is calling for “radical reform” of Britain’s libel laws; in its response to the draft defamation bill, it says the government still needs to address such fundamental issues as burden of proof, the role of the jury and the award and calculation of damages.The Society has welcomed the removal of damages awards… Continue reading Newspaper Society Calls For Change To Libel Laws
Zenith Media has published its latest Advertising Expenditure Forecasts. Globally, adspend in print, TV, radio, cinema and outdoor is forecast to be $261 billion in 1995, up by 7.3% on 1994. 1995 is expected to be the high point of growth between now and 1998.In terms of the UK, the economic mood is nervous; exports… Continue reading Gloomy Predictions For Newspapers – Zenith
