1995 saw a steady growth in the number of homes which could receive both cable and satellite. By October 1995 the penetration of satellite had grown to 3.24 million homes from 2.962 million in January. In terms of cable however, while the number of homes passed grew from 4.489 million in October 1994 to 6.171… Continue reading Cable And Satellite Round-Up 1995
The Broadcasting Standards Council (BSC) has upheld a complaint against an advert for The People Newspaper which featured a topless couple embracing, in its January Complaints Bulletin. Although the ad was broadcast on ITV only two minutes before the watershed of 9pm, the ad for a sexual questionnaire in the paper was found offensive. Overall… Continue reading People Newspaper Complaint Upheld/No Decision On Lottery
Capital Radio has announced that it will be joining the bidding for the new Yorkshire and Humberside commercial radio licence, covering most of West Yorkshire, South Yorkshire and Humberside.Leading the Capital Radio bid, which aims to introduce a distinctive new format aimed at teenagers and young adults, is the company’s managing director Richard Eyre.At least… Continue reading Capital Radio
Bid For Yorkshire Licence
From this Sunday, 4th Februay, the Sunday Express is ditching its 3rd section, Classic, and renaming it Expresso. Teaser ads appear in today’s trade press, promising it will be “hot and bubbly” and “a strong stimulant”.The Express refuses to comment on any editorial changes prior to the launch, but size of the magazine and rates… Continue reading Sunday Express Revamps Classic
London-based MBC (Middle East Broadcasting Centre) has been voted the best Arabic satellite TV station, and MBC FM the best Arabic radio station in the world. Viewers and listeners in the Arab world voted for MBC in the Arab ‘TV Guide’ magazine.Major international corporations such as Unilever, Procter and Gamble, Coca Cola, Pepsi and Ford… Continue reading Media Awards For MBC And Unzip
Nearly three quarters of women check their horoscopes, 73%, whilst men are only 40% as likely to. Overall, 58% of Britain’s adults actually read their horoscope, according to findings from CIA MediaLab’s Sensor.After women, the most loyal group of horoscope readers is 15-24 year-olds, 67% of whom regularly check their stars; the over 55 year… Continue reading Women Go Starry-Eyed Over Horoscopes
The Radio Advertising Bureau has produced a guide aiming to give advice and help for anyone involved in the conception or implementation of a research study which is designed to measure the effectiveness of radio.Radio effectiveness research has been of concern to the advertising industry for some time now, say the RAB, so the guide,… Continue reading RAB Issues Research Guide
Only 10% of Sunday newspaper readers would consider reading a Sunday paper devoted exclusively to business news, according to CIA MediaLab. This survey is released just a few weeks before Tom Rubython is to launch Sunday Business, the UK’s first business-only Sunday title.When asked how likely they would be to read a title such as… Continue reading Little Demand For New Sunday Business Paper
Strongbow is to sponsor ‘The Sky Sports Centre’, the sports round-up programme on satellite television, in a deal worth over £1 million . Sponsorship of the four times daily top-rated sports show starts on February 5.Strongbow is growing at 15% in the buoyant UK cider market and hitting a higher peak pubs and clubs, where… Continue reading Strongbow Links Up With Sky Sport
