The number of households in Great Britain with satellite dishes grew by 52,000 in November 1995 to 3.292 million, according to new figures released by GfK Marketing Services Ltd. This is the largest monthly increase since December 1994.“Dish ownership has been growing steadily since August, and historically there is always a surge in the run… Continue reading Satellite Dish Ownership Increases
Herald and Observer Newspapers Limited has appointed Amra as the national sales representative for its five titles. The appointment, worth £500,000 in national billings, starts today.The five titles are; the Stratford Standard, the North Worcestershire County Standard, the South Worcestershire County Standard, the Rugby Observer and the Leamington Spa Observer.“Our free, quality newspapers are breaking… Continue reading Herald Observer Appoints Amra
During 1995 the ITC dealt with 3,432 complaints about 1,204 different advertisements and upheld complaints in relation to 57 ads. This compares with 3,317 complaints in 1994 about 1,084 advertisements with 52 ads where complaints were upheld. However, a larger number of complaints than usual were received towards the end of the year and carried… Continue reading Increase In Advertising Complaints
More than 71 million regional and local newspapers circulate in Britain each week; of these, 61 million are produced by just 20 regional press publishers. The remaining 15% are split between the 150 other regional press publishers, according to analysis carried out by the Newspaper Society.Following the acquisition of Thomson’s regional titles, Trinity International Holdings… Continue reading Top 20 Regional Publishers
ITV and the BBC have announced their joint coverage of Euro ’96. England and Scotland’s final group games, which will decide their quarter-fate in Euro ’96, will be screened live by ITV as will the opening ceremony and England’s first game against Switzerland. Scotland’s first game, against Holland, will also be shown on ITV.Other games… Continue reading ITV And BBC Announce Fixtures For Euro ’96
The four Channel 5 bidders will discover the High Court’s decision this afternoon on whether the ITC’s decision to award the licence to Channel 5 Broadcasting was legal.The hearing, which began last week, was brought by one of the unsuccessful bidders, Virgin Television, who claimed that the ITC acted improperly towards Channel 5 Broadcasting, and… Continue reading Channel 5 Hearing Decision This Afternoon
Virgin TV has lost its High Court appeal to run the last terrestrial television channel. The court upheld the ITC’s decision to award the license for Channel 5 to C5B, and the complaints from the other failed bidders, UKTV and New Century TV, were also dismissed.The cost of the hearing is to be split between… Continue reading Virgin TV Lose High Court Challenge
Y&R have this week released a research report on children’s media habits. It was conducted amongst 40 children, evenly chosen by area and class, and completed by children filling in diaries of their day’s viewing.Amongst the most interesting parts of the report are: Kids have 80% attention to videos vs 68% for terrestrial TV. Kids… Continue reading Y&R Survey On Kid’s Media Habits
TBWA’s sexy Wonderbra poster campaign has taken top spot in the first annual results of the Ads That Make News survey. The campaign featuring supermodel Eva Herzigova was the most written about ad in the national press in 1995 generating 50 stories, according to the survey carried out by Propeller Marketing Communications.The Ads That Make… Continue reading Wonderbra Tops Ad Poll
Since first being mooted in May 1994, the launch of a financial newspaper aimed at the City of London is now expected to happen in March.London Financial News is the idea of the previous city editor of the Mail on Sunday, Clive Wolman. When first mooted, (Newsline 11/05/94) it was suggested the paper would be… Continue reading Weekly Financial Newspaper To Launch
