The NRS has decided to commission research into the readership of newspaper sections. The board has decided that a separate survey is needed, as there are difficulties involved in measuring section readership using recall prompt cards, as in the NRS main survey.Roger Beeson commented that he was “pleased with the decision, to work off- survey,… Continue reading NRS Newspaper Section Research
The Sky TV Guide launches this week; it has a circulation of 2,700,000, being mailed to all Sky subscribers.The glossy monthly has 148 pages, of which 27 are given to ads, although 14 of these are house ads for Sky channels such as Bravo, Nickelodeon and Discovery. This is an ad:ed ratio of 18:82. Big… Continue reading Sky TV Guide – First Issue Review
Unconfirmed reports in todays Daily Mail suggest that the Football Association has signed a £15 million deal with brewers Courage for sponsorship of the FA Cup. It comes after England’s failure to reach the 1994 World Cup which deprived the FA of some much needed revenue.The FA have made it clear that the sponsor’s name… Continue reading Fa Cup Sold For £15m
Growth of installed satellite TV dishes during the first six months of 1994 was 200,000, the lowest six-monthly growth recorded by monitoring company GfK, since they began measuring the market in 1991.However, satellite dishes grew by 34,000 in June, to 2,666,000; this is significantly better than the 20,000 increase measured during May. GfK’s commercial director… Continue reading Satellite Growth Slowing Down
Doubts over the future of Channel 5 are growing, it emerged at the Edinburgh Television Festival yesterday. The ITC is to decide next month whether to re-advertise the channel or not, bearing in mind the government’s latest rulings, which will make the channel only able to reach about 50% of the population.The successful applicant could… Continue reading Channel 5 Doubtful
Greg Dyke, speaking at the Edinburgh Television Festival, said that broadcasting organisations are too dependent on the government; and their ability to call politicians to account is being dangerously eroded.Dyke said he had two main concerns; the first was that in commercial broadcasting the balance of being both a business and a broadcaster was in… Continue reading Broadcasters Attacked For Political Dependency
IPC Magazines has today announced details of its new mass market women’s weekly magazine, Eva. Eva, aimed at C2D women aged 18 to 45, will be launched into the “easy entertainment” sector, alongside Chat and Take a BreakEditorially the title will cover celebrity gossip, true life/readers stories, and “newsy, quirky, human interest stories”. Eva aims… Continue reading IPC Major Launch – Women’s Weekly
Brian Jacobs, International Media Director of Leo Burnetts said last night that Zenith’s opening in the United States would not affect the buying market there, in the way the UK market was changed.There are a number of much larger buying shops in the US, where comparitively Zenith will not be a major player. Brian Jacobs… Continue reading Zenith In Us “On Defensive”
BSkyB has announced that from October 1, 4 new channels will be included as part of the Sky Multi-Channels package. The Learning Channel – practical programming covering family, DIY, health VH-1 – MTV for the over 25s Romance – Dedicated to romantic soaps Sky Travel Channel From October 1 subscription charges for the multi-channels package… Continue reading BSkyB To Launch 4 New Channels
The latest Jan-Jun ABC circulation figures for women’s interest magazines show both the monthly and the weekly markets decreasing slightly.Among the women’s weeklies, Woman showed the biggest increase year on year, up 7.6% to 769,364. Take a Break remains the market leader, with 19.16% share of the women’s weeklies; its Jan-Jun ABC is up 4.1%… Continue reading Women’s Interest Abc Round-Up
