Anna Home, Head of BBC Television Children’s Programmes, today announced the details of children’s programmes for the next year. The £59m package places emphasis on quality programmes.There is a new Sunday teatime drama called Smokescreen, starring Anita Dobson, Paula Wilcox and Joan Sims. There is also a new series of The Borrowers, starring Daniel Newman.Live… Continue reading BBC CHILDREN’S SCHEDULE
The Media Business Group has beaten Zenith Media to the £23m press buying business for the Book Club Associates (BCA) book and music club account. Zenith has retained the £450,000 BCA broadcast buying.Watson Ward Albert Varndell has held the account for the past five years. Ken Mansfield, who resigned as media director at WWAV earlier… Continue reading Media Business Group Wins BCA
The Financial Times is to launch a colour magazine supplement on September 20th, about the Whitbread Round the World Yacht Race.It is the first time for more than 20 years that the FT has brought out a colour magazine. It will be the first in a series of non-business titles planned by the paper, covering… Continue reading Financial Times Colour Supplement
Ever Ready is to end its sponsorship of the Derby next season.Epsom racecourse, home of the Derby, is likely to be sold, despite the withdrawal of sponsorship. However, if the sale goes ahead, potential sponsors who will be asked to contribute in excess of £1m annually, are unlikely to sign a deal until a purchaser… Continue reading Derby To Lose Sponsors
Grampian TV is joining with Border TV in a bid for the Central Scotland regional radio licence. (Newsline 1/9).The two stations are bidding jointly as Central Scotland Radio, under the chairmanship of Sir David Steel. They propose to run a 24-hour talk and music service aimed at adults. Grampian holds 55% and Border 35%, the… Continue reading Grampian TV Bids For Radio
RAJAR has joined forces with Acorn to extend RAJAR analysis capacity.All electronic subscribers to RAJAR will now have access to CACI’s Acorn geodemographic classification. This enables advertisers to target their radio advertising by matching their customer profile to the listener profile of a radio station.The Acorn classification gives a more detailed analysis of different consumer… Continue reading RAJAR Joins Forces With Acorn
A survey published by Datamonitor, Direct Marketing in the UK 1993, shows that over the next five years there is expected to be a big increase in the use of telemarketing.Telemarketing was cited as the major growth area by both food and drink and financial services executives. According to the survey, direct mail expenditure will… Continue reading Direct Marketing Survey
Today sees the launch of the Sky Multi-Channels package, and with it the launch of three new channels: UK Living The Family Channel and Nickelodeon.Any viewer wishing to see these new channels will need a decoder from Sky and will have to pay £6.99 per month for a package of these and existing channels which… Continue reading New Channels Launch Today
ITV executives were furious yesterday with Marcus Plantin following his criticism of the Prime Minister at the Edinburgh Festival, and for saying that a change in schedule was still very much on the agenda. (Newsline 31/8)ITV chiefs are angry and embarrassed that the issue was raised in this manner, calling Marcus Plantin “irresponsible”, after Sir… Continue reading New News At Ten Row
The Scottish Rugby Union yesterday announced a four year agreement worth over £1m with The Famous Grouse Scotch Whisky company.They are the first of the home unions to adopt a sponsor for the national team. In each year of the agreement, half the money will go to the international players’ trust and the other half… Continue reading Scottish Rugby Union Sponsorship Deal
