Circulation for the Readers Digest has risen back above the 1.6m mark with the latest ABC for January to June’93. The magazine achieved a similar circulation in 1990 but sales then dropped off slightly. Jan-Jun’92 Jan-Jun’93 %Ch Total 1,542,885 1,651,820 7.1 UK & Eire 1,529,077 1,639,961 7.3 O/S 13,808 11,859 -14.1
BARB has launched a new service which fuses the MORI Financial Survey with the BARB Audience Measurement Panel.The MORI financial survey provides in-depth information on a range of financial services including current account holders, postal savings and the value of savings, stocks and shares, as well as mortgages, credit cards and personal pensions.It is now… Continue reading MFS/BARB Data Fusion
10-Page Report covering Latest data and Trends – Network and Station. Just £5 per copy. 071 439 7575
Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
The number of viewers who watched Linford Christie beat Carl Lewis in the 100 metres at Gateshead on Friday was 12 million.This was ITV’s biggest audience for a sporting event this year, and the largest in the eight years that ITV has been sole broadcaster of domestic track and field.TOP 10 PROGRAMMES FOR SPORT –… Continue reading Record Viewers For Christie
IPC today announced the launch of a new service for loose insert advertisers. Called Innovator, the new department will provide greater ease and coordination for insert advertisers.The service launches with the three weekly TV listings titles, TVTimes, TV and Satellite Week, and What’s On TV. The women’s weeklies titles will follow in the autumn, and… Continue reading IPC Launches New Insert Service
Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
The Cinema Advertising Association says that cinema audiences for the first six months of 1993 are up 10% on the same period last year. January to June admissions were 50.3m and the top films were The Bodyguard, Home Alone 2, Dracula, Indecent Proposal, and A Few Good Men.With Jurassic Park breaking all box office records… Continue reading Cinema Audiences Soar
Classic FM has maintained its audience of 4.5 million listeners weekly, but is able to boast increases in 15-34 and ABC1 listening.15-34s Total up 25.2% to 1.23 million Share up from 21.9% to 27.3% Weekly hours up by 12.7% to 3.7mABC1s Now 60.7% of all listeners Account for 61.8% of total hoursProgramme analysis sees a… Continue reading CLASSIC INCREASES IN KEY AUDIENCES.
The number of viewers who watched Linford Christie beat Carl Lewis in the 100 metres at Gateshead on Friday was 12 million.This was ITV’s biggest audience for a sporting event this year, and the largest in the eight years that ITV has been sole broadcaster of domestic track and field.TOP 10 PROGRAMMES FOR SPORT –… Continue reading Record Viewers For Christie
