The eleventh in a series of reports from the Business Media Research Committee is being released today , giving detailed media and marketing data about the British business man and woman.The survey was carried out by Research Services Ltd using a three stage probability sample, screening 2,699 businessmen representing an estimated universe of 1,209,000 businessmen… Continue reading BMRC 1993 Survey Results Released
Labatt Breweries has agreed to a £2m sponsorship deal with Apollo Leisure to back its London and Manchester bases, Apollo Hammersmith and Apollo Manchester. The music deal follows a recent contract between the brewery and Virgin 1215 for almost £750,000.£1.5M CRICKET INVESTMENT FOR NATWESTNational Westminster Bank has agreed to spend £1.5m on cricket sponsorship over… Continue reading Labatt Sets Up Apollo Sponsorship Deal
The future of Independent Radio Sales is expected to be decided shortly, ending months of uncertainty for the sales house. IRS has been open to bids since January when parent company Crown Communications went into receivership.Negotiations with a possible buyer are in advanced stages. Although IRS refuses to name the interested party, industry sources suggest… Continue reading IRS Announcement Expected Shortly
The Daily Express and Classic FM have joined together to sponsor a major garden exhibit at the Chelsea Flower Show. Both media are promoting the event including competitions on Classic and a special flower show pull-out in Tuesday’s edition of the Express. Classic FM is also promoting the Show within its 36 week series –… Continue reading Daily Express/Classic Fm Garden
QualitiesThe 6-monthly ABCs for November to April’93 show the Independent on Sunday achieving the highest increase among the qualities, up by 4.1% to 395,000. It will be interesting to see whether it maintains this level of increase over the next few months as changes at the Observer begin to take effect.The Sunday Telegraph and Sunday… Continue reading National Press Round-Up – April
An advertising campaign promoting religion released before Christmas had a tremendous effect on church attendences, according to a recent examination of the results.“Come to church this Christmas” was exposed on 20 local radio stations surrounding the Oxford area, as well as 55,000 car stickers and 150 bill- board advertisements. £10,000 was spent on the campaign… Continue reading God Ads Work Says Research
Plans to encrypt UK Gold, as discussed on its launch in November, are not currently an issue, a spokeswoman for the channel told MediaTel this morning. Forecasts and projections made before the launch are fulfilling expections she claims, but converting the archive station to subscription is not high priority.Having just released details of its June… Continue reading UK Gold – No Plans To Encrypt
Outdoor specialist Concord has just finalised a management buyout from HTV. A management team, comprising of seven people, has bought the company for £2million.Peter Waddell, chairman of Concord, says, “When HTV took the decision to divest of its non core activities, this, with the assistance of 3i, gave us the opportunity to acquire Concord”.
The Daily Express and Classic FM have joined together to sponsor a major garden exhibit at the Chelsea Flower Show. Both media are promoting the event including competitions on Classic and a special flower show pull-out in Tuesday’s edition of the Express. Classic FM is also promoting the Show within its 36 week series –… Continue reading Daily Express/Classic Fm Garden
It has just been announced that London Weekend Television has taken over a major shareholding in Yorkshire Tyne Tees Television, as well as taking on the airtime sales contract for the ITV station (YTT’s airtime will be sold in conjunction with LWT’s airtime by Laser Sales Limited, which since February 1993 has been a wholly… Continue reading LWT Takes Over YTT Holdings & Sales
