According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
Increased audience share and cost savings, estimated at £5m, are the main factors behind GMTV’s April 19th relaunch. The key changes are as follows: Top of The Morning Slot – cut by 10 minutes, and starting later, 9.00am News will come from a separate part of the set, read by new recruit Penny Smith (ex-Sky),… Continue reading GMTV Relaunches Package
Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
TV Times magazine has conducted a survey into viewers’ attitudes to the depiction of violence on television, finding that 85% of those questioned believe TV companies do not monitor violence adequately. A further 59% think there is a link between screen and real-life violence.ITC research conducted last month, however, found that only 11% of ITV… Continue reading Survey Probes TV Violence
Shortlisted titles in the PPA awards for editorial and publishing excellence have now been announced in the categories of Business and Professional Magazine of the Year and COMAG Consumer Magazine of the Year.The winners will be announced at a gala dinner following the Magazines ’93 conference and exhibition on 4th May.SHORTLISTED TITLES :Business & Professional… Continue reading Shortlists For PPA Awards’93
Y&R’s review of the new ITV franchise holders (Newsline 7/4) includes comparisons of performance with regard to local news programming – all three promised greater emphasis on this area.In the first six weeks of the new franchise period Meridian appears to have matched the viewing levels of its predecessor, Coast To Coast; Carlton’s London Tonight… Continue reading Regional TV News Review
Fleetway Editions is set to launch a comic version of the popular Sega games character, Sonic The Hedgehog. Enter: Sonic the Comic, due for release on May 29.With a print run of 400,000, the new fortnightly title will be Britain’s first comic devoted to computer characters, covering the adventures of Sonic the Hedgehog and other… Continue reading Fleetway To Launch Sonic The Hedgehog
24% of viewers believe BBC1 is biased towards the Conservative party, compared to just 13% fifteen years ago according to a recent ITC survey. A further 14% believed the same bias is true of BBC2.
TV Times magazine has conducted a survey into viewers’ attitudes to the depiction of violence on television, finding that 85% of those questioned believe TV companies do not monitor violence adequately. A further 59% think there is a link between screen and real-life violence.ITC research conducted last month, however, found that only 11% of ITV… Continue reading Survey Probes TV Violence
