According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
Tracy Waring, ex JWT and AGB, has been appointed as research manager in Redwood Publishing’s recently set up in-house research department.Headway Home & Law Publishing has appointed specialist magazine division managing director Ray Lewis as MD of its restructured Consumer, Health & Business Publishing Group, following the resignation of Peter Whelham.
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
New marketing company, Southgate Management is setting up this week, aiming to be the first to present jockeys as brand spokespeople.Simon Halden, the company’s marketing director believes marketing has uncovered fresh ground by entering the realm of horse racing; “Racing has never had marketing expertise brought to it”, he reasons.Five jockeys, including Lester Piggott, will… Continue reading Jockeys Endorse Brand Sponsorship
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
National Heritage Secretary, Peter Brooke is to host talks with the ITC and Channel 3 companies over government policy on TV company take-overs by foreign and domestic predators.The talks have been prompted by all-party demands for an extension of the take-over moratorium which runs out at the end of the year.Rebels want the take-over ban… Continue reading Government Rethinks TV Take-Overs
According to new research carried out by The Research Business on behalf of CIA Media, advertisers who only place their advertising within ‘youth oriented’ programmes are ‘making a serious mistake’.The research, carried out amongst 15-19 year olds, suggests that adult programmes such as Drop the Dead Donkey command a higher level of respect, and are… Continue reading Youth Programming Ineffective?
Virgin Radio has lost both its Head of Marketing and its Head of Research just two weeks before launch (April 30).Head of Research and Planning, John Crowley, left suddenly last Thursday. A replacement is to be recruited.Mike Barnard, whose marketing role was just to take the station up to launch date, has left ahead of… Continue reading Virgin Departures
24% of viewers believe BBC1 is biased towards the Conservative party, compared to just 13% fifteen years ago according to a recent ITC survey. A further 14% believed the same bias is true of BBC2.
