According to the Evening Standard’s recent Media Survey, three out of four London viewers taking part in the telephone poll believed Thames offered a better service than its successor, Carlton. 84% said that they preferred TV-am to the current breakfast channel, GMTV. The main gripe about Carlton seemed to be scheduling changes rather than actual… Continue reading Evening Standard Media Survey
Thomsons Free Newspapers has sold eight Herald & Post titles to Midland Independent Newspapers including the Hinckley, Loughborough, Nuneaton, Derby Burton and Leicester Herald & Post.
The winners of the IPA Business-to-Business Advertising Awards were announced today at a ceremony hosted by the President of the Association, Peter Mead.The category winners were:International Best Campaign Leopard Limited Corporate Jets Best One-Off Leopard Limited Advertisement Philips Components Trade & Technical Best Campaign WCRS Limited Bass Brewers for Carling Black Label Best One-Off McCann-Erickson(Bris)… Continue reading IPA Business-To-Business Awards
Company secretary of United Newspapers, John Burns, confirmed to MediaTel this morning that the group has taken over 10 Northern & Shell titles in a deal which will settle the recent distribution dispute between the two companies. The magazines include six music titles – Guitar, Rock CD, Soul CD, Hit CD, Metal CD and CD… Continue reading United Newspapers Buys N&S Titles
BBC Magazines’ latest addition to the children’s market, Toybox, is due to be released on March 31.This will be the third in the series, following Playdays and Noddy, which increases the opportunity for group advertising. The new 36 page title will be similar in size to Fast Forward, catering for the 2 to 7 age… Continue reading BBC Magazines To Launch Toybox
Classic FM has added to its sponsorship portfolio by setting up contracts with IBM and The Guardian to back the station’s technology and sports reports respectively.
Thomsons Free Newspapers has sold eight Herald & Post titles to Midland Independent Newspapers including the Hinckley, Loughborough, Nuneaton, Derby Burton and Leicester Herald & Post.
According to leaked ratings figures for this Monday (15/3), C4’s Big Breakfast was watched by more viewers at the crucial 8-8:30 slot than either of its competitors – GMTV and Breakfast News: No. of Viewers (m) C4 GMTV Breakfast News 8:00 – 8:30am 1.7 1.5 1.3 The GMTV figure is only half that of TV-am… Continue reading Big Breakfast Outrates GMTV
Classic FM has added to its sponsorship portfolio by setting up contracts with IBM and The Guardian to back the station’s technology and sports reports respectively.
According to the Evening Standard’s recent Media Survey, three out of four London viewers taking part in the telephone poll believed Thames offered a better service than its successor, Carlton. 84% said that they preferred TV-am to the current breakfast channel, GMTV. The main gripe about Carlton seemed to be scheduling changes rather than actual… Continue reading Evening Standard Media Survey
