Best magazine is to introduce editorial changes next month which will involve the merging of departments within the title, such as fashion and beauty. The changes have been initiated by new editor, Sue James, who moved to Best in January.Linda Hewitt has been promoted from senior sales executive to advertising manager for the title.The ABC… Continue reading Best To Get Better
London Weekend Television pre-tax profits for the year ending December 31 1992 are as follows: Pre-tax profits: £30.6m (+62%) Advertising Levy: £50.7m Advertising revenue: +3.9% Earnings per share: 18.9p Turnover: £282.80
In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised
Best magazine is to introduce editorial changes next month which will involve the merging of departments within the title, such as fashion and beauty. The changes have been initiated by new editor, Sue James, who moved to Best in January.Linda Hewitt has been promoted from senior sales executive to advertising manager for the title.The ABC… Continue reading Best To Get Better
Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
..The chairman of FCO, Andrew Rutherford, has resigned following the announcement that the company looks set to merge with Euro RSCG….John Ayling is to handle implementational planning and media buying for Alliance Advertising in a deal worth £5.17m. Strategic planning will still be dealt with by Alliance…. Andrew Brown, formerly of J Walter Thomson, has… Continue reading Industry News…
City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits
Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
The latest week’s BARB viewing figures for w/e 21/3/93, show Channel 4’s Big Breakfast continuing to make inroads into mainstream breakfast viewing with its highest peak quarter hour audience since its launch in October ’92 of 1.6m; in addition the channel also achieved its highest reach figure of 8.3m. Wkly Reach (Mon-Fri) 07-Feb 14-Feb 21-Feb… Continue reading Big Breakfast Continues Its Success
ITV and Diet Coke have just settled the biggest ever single broadcast sponsorship deal, with Coke planning to back 25 full-length feature films on the ITV Movie Premiere season, starting April 11. Chairman of the ITV sponsorship committee, Alan Chilton, says of the deal “It endorses ITV’s policy of theming all its big-screen film premieres… Continue reading Diet Coke To Sponsor Movie Premiere
