Whilst almost 90% of the UK consumes some form of media between 06:30 and 09:00, 48% of adults agree with the statement;”I only have the radio or TV on in the background as I’m far too busy to concentrate on them”. This is according to research carried out by media independent KLMB through NOP.The survey,… Continue reading Broadcast Breakfast Ads Missed In Chaos?
..The chairman of FCO, Andrew Rutherford, has resigned following the announcement that the company looks set to merge with Euro RSCG….John Ayling is to handle implementational planning and media buying for Alliance Advertising in a deal worth £5.17m. Strategic planning will still be dealt with by Alliance…. Andrew Brown, formerly of J Walter Thomson, has… Continue reading Industry News…
In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised
Whilst almost 90% of the UK consumes some form of media between 06:30 and 09:00, 48% of adults agree with the statement;”I only have the radio or TV on in the background as I’m far too busy to concentrate on them”. This is according to research carried out by media independent KLMB through NOP.The survey,… Continue reading Broadcast Breakfast Ads Missed In Chaos?
London Weekend Television pre-tax profits for the year ending December 31 1992 are as follows: Pre-tax profits: £30.6m (+62%) Advertising Levy: £50.7m Advertising revenue: +3.9% Earnings per share: 18.9p Turnover: £282.80
Best magazine is to introduce editorial changes next month which will involve the merging of departments within the title, such as fashion and beauty. The changes have been initiated by new editor, Sue James, who moved to Best in January.Linda Hewitt has been promoted from senior sales executive to advertising manager for the title.The ABC… Continue reading Best To Get Better
Best magazine is to introduce editorial changes next month which will involve the merging of departments within the title, such as fashion and beauty. The changes have been initiated by new editor, Sue James, who moved to Best in January.Linda Hewitt has been promoted from senior sales executive to advertising manager for the title.The ABC… Continue reading Best To Get Better
In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised
..The chairman of FCO, Andrew Rutherford, has resigned following the announcement that the company looks set to merge with Euro RSCG….John Ayling is to handle implementational planning and media buying for Alliance Advertising in a deal worth £5.17m. Strategic planning will still be dealt with by Alliance…. Andrew Brown, formerly of J Walter Thomson, has… Continue reading Industry News…
Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
