Yesterday’s Campaign/Admap conference addressed the issue of “Classifying People, Can We Do It?, Do We Need It?” The majority of the speakers were in favour of a move away from the traditional methods of classifying people, with some, like Adam Lury of HHCL being more controversial than others, advocating a more enforced move away from… Continue reading Admap Conference – Classifying People
Derek Bowden, international media director at Saatchi and Saatchi, has been appointed media director to replace Alec Kenny.
Robert Maxwell is considering taking a 40% stake in the Budapest evening newspaper Esti Hirlap. If the aquisit- ion goes ahead Maxwell will become publisher of the paper and its journalists will be given a stake. An investment package to remodernise the paper is also included in the deal.
Four European newspapers are to launch a display advertising package next January. The European Quality Newspaper package will offer a reduction for advertisers who take space on each of the titles. The papers involved are the Independent (UK), Le Monde (France), Suddeutsche Zeitung (Germany) and Corriere della Sera (Italy).
AGB (081 997 8484) has published a report containing sub-category universe data aimed at enhancing the annual BARB establishment data. TAPS (TV Area Population Statistics) includes data on interlaced age/class universes for housewives, adults, men, women and individuals, detailed house-wife universes (eg interlaced working status/age, interlaced presence of children/age/class) and ownership of TV equipment interlaced… Continue reading AGB Taps Report
The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Kiss FM has released its first audience research data based on a survey conducted by Audience Selection to JICRAR specifications. The telephone survey, involving 1000 people aged 10+, found that the station has a weekly audience of 0.75m and that 60% of this audience are aged 15-24. Weekly Reach By Age Group: 15-34 – 17%… Continue reading Kiss FM Research
Maxwell Specialist Magazines (081-699 9949) has bought two of the five titles Croftward (071-278 0333) put up for sale in August. (Newsline 23/8) The monthlies Read and Destroy and Amiga User International will be published by MSM from the November issues.
The Media Partnership has set up Media Partnership Research which is already operational in France, and plans to create a network of media research companies across Europe. The French set up has ex-Eurocom man Jean-Louis Laborie as President and Managing Director. The agencies involved in France are BDDP, CLM/BBDO, DDB, RSCG/ Liberte Media, JWT, O&M,… Continue reading Media Partnership Research
The Broadcasting Bill’s amendment on impartiality was criticised by Lord Whitelaw yesterday as being “profoundly disturbing and very upsetting”. Speaking at a lobby meeting held by senior broadcasters last night he added his voice to those of other Tory peers, and broadcast industry representatives. Protest has been so strong it is thought that the Home… Continue reading Whitelaw Upset By Broadcast Bias Clause
