A review issued by Government advisors yesterday is attempting to set the record straight by examining the direct effect of tobacco advertising on the number of smokers in this country. The results speak for themselves, claiming that 7.5% of smoking could be prevented if the advertisements were banned.Government argument has always backed the notion that… Continue reading Tobacco Review Tells True Story
Silvio Berlusconi’s Italian media group Finivest, is thought to be showing a renewed interest in Channel 5, after pulling out of the bidding back in July. Talks have been taking place which look as if they could lead to a joint bid.
According to a survey conducted by Mercury owned telemarketing group, Adlink, things look fairly optimistic for the advertising industry in 1993.The survey involved marketing directors of large advertisers, who revealed that they are planning to increase their advertising spend in ’93, but the main benefits will be seen by the direct marketing sector.Direct mail is… Continue reading Good News For Direct Marketing
Jointly owned by Richard Branson and TV-am, the second independent national radio station has revealed its’ name, chosen to exude excitement and innovation – Virgin Radio.Due to begin transmission in the Spring Virgin promises a rock and pop format and has decided to keep sales in-house rather than seek outside forces. The decision was made… Continue reading INR2 Name Revelation
ITV net revenue for September showed a very sharp increase on last month, amounting to the highest figure so far for this year, at an estimated £144,541,666. Revenue rose by a huge 36.7% on the previous month, and by 5.6% on the same period last year. Despite the increase, current forecasts suggest that TV will… Continue reading TV Round-Up – September
Carlton Communications, along with LWT, Central and Reuters, have made a rescue bid for Independent Television News, following its recent round of financial difficulties.The bid – just £400,000 at £1 a share – would buy the consortium an 80% stake in the company, with promises to invest £30m if the deal is agreed. Although the… Continue reading Carlton & Co Make Bid For ITN
Included in the December/ January issue of Esquire will be a classical music supplement, part of a joint advertising package being offered by the magazine and Classic FM. Advertising in the supplement will cost £5000 for a colour page, but also includes an agreement with Classic to run twenty-one 30 second commercials on the station.Esquire:… Continue reading Esquire & Classic FM In Joint Deal
The September ’92 ABC figures for the national press revealed some encouraging signs for a number of the quality and mid-market titles. The populars, however, appear to be a long way from quashing their downward trend.Qualities The 6-monthly ABCs for April to September ’92 generated year-on-year increases for 4 of the quality papers. Sunday titles… Continue reading National Press Round-Up – September
The Guardian’s second broadsheet section was relaunched today as a tabloid, with features being given pride of place, having been extracted from the main paper.Further changes are to be carried out on the paper’s business pages, with plans for a new masthead and reorganisation of the general layout.Staff have been moved around to deal with… Continue reading Launch Of Guardian 2
Superchannel, amid rumours that NBC are to take a stake in the channel, have introduced a £4 million revamped programme schedule and on air identity.The new format is aimed at 25-40 year olds, rather than the current 17-40 target audience. Newly commissioned programmes include ‘Eco Record’, an environment magazine show; whilst the channel will also… Continue reading Superchannel Revamp
