Advertisers are intending to increase their ad spend by an average of 7%, at current prices, in 1992 according to Media Audits’ third Advertiser Opinions On Media survey, published this week.The study, compiled from 70 responses from the top 300 advertisers in the UK with a combined expenditure of £600m, found satellite gaining in respectabil-… Continue reading Ad Expenditure To Increase
The ITC has confirmed today that the regional Channel 3 licence for South- West England has been granted to Westcountry Television Limited.Although the licence was initially awarded to Westcountry in October 1991, the grant was dependent on the outcome of the judicial review application by TSW. This was dismissed by the House of Lords on… Continue reading ITC Grants Westcountry Licence
Thames Television is negotiating to take a 15% stake in Five TV, the consortium bidding for the Channel 5 licence.Five TV, whose backers are understood to include Emap, Time Warner, Columbia Pictures and City TV, is planning a city-based service, which it hopes to launch early next year, a year earlier than the ITC has… Continue reading Thames To Join C5 Bid
The national press market was particularly active during February, with many titles launching new sections as part of their continued effort to stabilize falling circulations.A profusion of TV listings supplements appeared last month, with the mid- market and quality newspapers concentrating their efforts in this area.Today introduced the 24-page pull-out TV This Week with its… Continue reading National Press Round-Up – February
Media planners are continuing to under- value radio, according to a recent survey for Capital Radio undertaken by Continental Research.30% of media planners failed to mention JICRAR as a main source of radio research,while 39% thought NRS supplied information on Capital Radio. 21% of respondents mentioned the AGB Home Audit panel as a source.Aside froom… Continue reading Agency Radio Awareness Survey
The ITC has announced its intention to advertise the Channel 5 licence at the beginning of April.Following the advertisement and the issuing of the Invitation to Apply, applicants will have three months to submit their applications.The ITC is now satisfied that potential applicants are aware of the extent of the problemsassociated with retuning or modifying… Continue reading Channel 5 Advertised In April
The ITC have revealed that they would re-advertise the Channel 5 licence within months if a bidder with the necessary financial backing were to come forward. The reconsideration of a refinanced C5 Holdings bid has not been ruled out according to Sir George Russell, Chairman of the ITC.Time Warner, a partner in the Thames led… Continue reading C5: Re-Advertised Within Months?
According to estimates for the month of November, ITV net revenue has come in at £167.52 million. This amounts to a decrease on the revenue figure both for last month and for last November, of -5.0% and -6.4% respectively.Thames achieved the largest year-on- year increase this month, rising 0.61% points from 14.42% to 15.03%. TVS… Continue reading TV Round-Up – November
Thames got its second blow in just over a year this morning when the ITC announced that it was not awarding the licence for a new national terrestrial channel to Channel 5 Holdings, headed by the TV company.The news was given at a press conference attended by Peter Rogers, director of finance and George Russell,… Continue reading Thames Loses Out On Channel 5 Licence
Preference shareholders at TVS are still standing firm in their opposition to the proposed takeover by Inter- national Family Entertainment. At a meeting yesterday 69.1% of ordinary shareholders voted yes for the deal to go ahead, with only 12.7% of preference holders favouring its instigation. They are now holding out for a better offer from… Continue reading TVS Battle Continues
