Dennis Publications are launching a new computer magazine in spring’91 called PC Buyer, which will be a sister title to best seller Computer shopper. The magazine will have a circulation of 50,000, and a cover price of 95p. The monthly publication will be available from any newsagent in spring 1991. For more information regarding PC… Continue reading PC Buyer Magazine
White Rose Television has now confirmed its decision to seek an industrial review of the ITC’s decision to award the Yorkshire television licence to Yorkshire TV.Winner of the franchise, Yorkshire TV, has been widely criticised for the size of its bid, which industry observers fear could be difficult to sustain. YTV bid £37.7m against White… Continue reading White Rose Seeks Judicial Review
Global advertising expenditure across the five major media (press, TV, radio, cinema and outdoor) is forecast to be $210bn in 1991, with the ten largest countries accounting for 85% of this expenditure, according to the latest Advertising Expenditure Forecasts from Zenith.This level of expenditure is expected to grow by 20% to $253bn by 1994, whilst… Continue reading Zenith Forecasts
Zenith has issued its 1990 Advertising Expenditure Forecasts, examining the industry through to 1993. The full report is available from Zenith Media Worldwide, 071 224 8500, at a cost of £130. Global advertising expenditure for the five major media is estimated to be $202bn in 1990 (up 6.8% from 1989, or 1.6% in real terms).… Continue reading Advertising Expenditure Forecasts-1990
A report called ‘The Personality of the British Newspaper Reader’ has been produced by Saville and Holdsworth, a firm of occupational psychologists, and the British Market Research Bureau. The survey, of over 2,500 people,found that Independent and Guardian readers have many similarities, one being that they both view their ideas as radical and innovative. While… Continue reading British Newspaper Readers Report
L’Edition Marketing (081-770 1100) is to launch a new title Wedding Belles on January 11. The A4 glossy magazine will be published monthly, on a regional basis to begin with but will eventually go national and appear bi-monthly. Wedding Belles will contain a mix of national and regional editorial and is aimed at young couples… Continue reading Wedding Belles Launch
The RAC British Touring Car Championship will be sponsored by Esso for another three years.
Mike Richardson, former Guinness media co-ordinator,has set up his own company called The Poacher Turned Gamekeeper. It will check that clients are getting the best deals from their existing advertising and ultimately seek out the most competitive buying point for its collective clients.
Radio sales houses and advertising agencies may join together to produce a single planning system. The suggestion of one unified system was first put forward at the 1990 Radio Conference in Portugal. At present there are four different planning systems in operation within the five sales houses.
The ITVA is proposing a single network price for advertisers new to network TV,in an effort to draw in new business The ITVA’s Kate Hampton commented: “If the advertiser is prepared to run the campaign, we’ll give them the terms, offer help with production costs..and make sure the research is done properly.”
