The latest NRS data is the first to include the new Computer Aided Personal Interviews (CAPI) system. The figures for April to September are based on a combination of the new CAPI method and the old pen and paper method. Data for July to September was obtained using the new CAPI system, while data obtained… Continue reading NRS April-September’92 Commentary
NRS have issued a bulletin (11) which seeks to clarify the rules and recommendations concerning use of the NRS data produced by the CAPI (Computer Aided Personal Interviews) methodology.1) Comparisons of titles based on latest available data:* Use CAPI data on its own if possible. (eg. All Adults Jul-Sep’92 for titles publishable on a 3… Continue reading NRS April-September’92: Bulletin 11
Although Classic FM is claiming that advertising sales have been going well since its launch in August, the sales team at the station has just been cut from nine to seven members, with two executives leaving this week.The economic slump seems to be affecting radio as much as all other media, with sales director Nigel… Continue reading Classic’s Decreasing Sales Division
Statistics issued by the Central Office of Information this week reveal a 15% decline in Government spending on advertising and promotions compared to last year. Turnover for COI Campaigns Group amounted to £98m for 1991/92, compared to £115.5m for the previous year. Advertising accounted for £83m, down £20m on 1990/91.
A new survey of advertising agencies conducted by National Economic Research Associates has painted a gloomy picture of current confidence levels in the TV advertising industry. Intentions to advertise on television are below average for the time of year and predictions for the Christmas period and beyond are pessimistic. The latest estimate for total UK… Continue reading Survey Points To TV Ad Slump
A Los Angeles based investment group, TCW, acted as representative for an undisclosed media company yesterday and approached TVS with an alternative bid to the £38.2m offer made by International Family Entertainment in SeptemberExecutives at the TV company, due to hand over its’ franchise at the end of this year, seem uncertain about who TCW… Continue reading TVS Gets Rival Bid From US Company
On the surface Independent Radio appears to have taken a back seat over the last couple of months, after the attention surrounding Classic FM’s launch, while BBC Radio has hit the headlines. After a more detailed review it becomes apparent that the commercial sector has, in fact, been quietly busy.The BBC’s plan to replace Radio… Continue reading Radio Round-Up – September/October
Groups of 20-35 year old BC1C2D women from London and the Southeast were the interviewees for Gruner & Jahr’s latest survey into the women’s weeklies market. Evaluations in the study included editorial and advertising perceptions and examined the important role between the reader and her magazine.In the study differences between women’s weeklies were examined, how… Continue reading G&J Examine Women’s Weekly Mag Market
November 1st sees the launch of UK Gold the joint Thames and BBC archive entertainment channel broadcasting via the Astra satellite.Equity disputes allowing (Newsline 26/10), the channel will broadcast 20 hours a day of drama, soaps and comedy repeats drawn from the libraries of the BBC and Thames TV. There will be no sports, news… Continue reading Will The UK Go For Gold?
Media Week has revealed research into advertising budgets for 1993. They surveyed top agency executives and forecast a grim outlook for the coming year.Results show large numbers of job losses this year, with predictions for an even tougher year ahead. A main concern expressed in the survey was levels of undercutting in the industry, resulting… Continue reading Agency Outlook Survey
